Review: Balanced Scorecard Step-by-Step: Maximizing Performance and Maintaining Results

Paul Niven's book is invaluable for communicators whose companies are implementing a Balanced Scorecard, and it can also provide a great deal of useful information on setting measurable goals for a staff function like communication to ensure it aligns with a company's strategy. The book provides easy-to-understand summaries of how various business processes work for communicators who want to better understand their businesses.

Sinickas, Angela D. Communication World Bulletin (2003). Articles>Reviews>Communication>Assessment