Three Types of Personalization

Last month, I said the definition of “personalization” has now broadened to include three non-traditional but growing applications: decentralized customization, one-off personalization, and functional VDP. This month, I will discuss an example of each.

Tolliver-Nigro, Heidi. On Demand Journal (2004). Articles>Publishing>Personalization

Variable Data Printing Among Y'All

Since starting this column back in June, I've had an overwhelming response from ODJ readers wanting to talk about their own variable data printing operations. This month, I begin sharing some readers' experiences and applications.

Tolliver-Nigro, Heidi. On Demand Journal (2004). Articles>Publishing>Personalization