Blogs (web logs, online journals) are nearly mandatory now. From presidential candidates and CEOs to avid hobbyists and local clubs, blogs are being used to share ideas and opinions. As the next new communications/community building/marketing tool beyond conventional web sites, blogs offer a more dynamic, timely, and personal interactive experience. Join over 4 million other bloggers by following these easy steps to Power Blogging.
Blogging as a trend has gained enormous popularity with the simplification of automated self-publishing systems, such as Blogger at www.blogger.com, or MT at www.moveabletype.org. Blogging as a way of life is also gathering adherents at a rapid pace.
The keywords that set off the Intercom editor's Google Alert no doubt included technical communicator, technical writer, technical communication, and Society for Technical Communication.
What makes weblogs a genre different from the autobiography, the diary, the researcher's journal or any other pre-Internet writing? While weblogs have many non-digital predecessors, blogs cannot live outside of the computer. They are ergodic texts (Aarseth 1997), and demand the assistance of technology in order to be created and used.
A few weeks ago Technorati came out with their annual State of the Blogosphere 2008 numbers. They revealed that 133 million blogs have been setup since January 2002. That means, on average, over 72,000 blogs have been setup every day since the blogging phenomena started. Staggering numbers!
A lot of people in the weblog world are asking "How can we make money doing this?" The answer is that most of us can't. Weblogs are not a new kind of publishing that requires a new system of financial reward. Instead, weblogs mark a radical break. They are such an efficient tool for distributing the written word that they make publishing a financially worthless activity. It's intuitively appealing to believe that by making the connection between writer and reader more direct, weblogs will improve the environment for direct payments as well, but the opposite is true. By removing the barriers to publishing, weblogs ensure that the few people who earn anything from their weblogs will make their money indirectly.