A directory of resources inthe field of technical communication.

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201.
#33302

A. Stanley Higgins and the History of STC's Journal   (PDF)

A profile of Stan Higgins, one of the first editors of STC's journal. Based on archival research and an interview with Higgins. Includes a table of journal titles (e.g., TWE Journal, STWE Review) and names of editors.

Malone, Edward A. IEEE PCS (2008). Articles>TC>Publishing>History

202.
#33315

How to Publish Without Perishing

One could imagine the book, venerable as it is, just vanishing into the ether. It melts into all the other information species searchable through Google’s most democratic of engines.

Gleick, James. New York Times, The (2008). Articles>Publishing>Online

203.
#33375

Magazine Content Management System Revolution: From Turnkey to Open Source, Publishers Taking a Fresh Look at CMS

Choosing the right CMS is about making the technology support a company's business needs and not vice-versa. "The software or solution doesn't set your business rules," says Eric Shanfelt, president and founder of Colorado-based eMedia Strategist Inc. "You should know what it is you want it to do first and then find the right solutions that will get the job done." Here's a look at how three very different publishers are tackling their CMS needs.

Ambroz, Jill. Folio (2007). Articles>Content Management>Publishing>Case Studies

204.
#33400

What Do Movable Type and XML Have in Common?   (PDF)   (members only)

Compares Gutenberg's invention of the movable type to the creation of XML. But where movable type changed the “economics of a mechanical process,” XML changed the “economics of content authoring, formatting, and customization.”

O'Keefe, Sarah S. Intercom (2008). Articles>Information Design>Publishing>XML

205.
#33513

After Launching 300 Content Websites, These Are My Observations  (link broken)

To help those people who are considering going online and to offer some thoughts to those who already have a website here are 10 observations I’ve made over the last few months.

SubHub (2008). Articles>Publishing>Online>E Commerce

206.
#33514

Paid Versus Free Content Is Back in The Headlines

Earlier this year Chris Anderson, who is best known for his book The Long Tail, wrote an article in Wired Magazine called ‘Free’. As the title suggests it is about the “inevitable move towards a price point of zero for content and services on the web.”

SubHub (2008). Articles>Publishing>Financial>Online

207.
#33516

The Real State of The Blogosphere 2008

A few weeks ago Technorati came out with their annual State of the Blogosphere 2008 numbers. They revealed that 133 million blogs have been setup since January 2002. That means, on average, over 72,000 blogs have been setup every day since the blogging phenomena started. Staggering numbers!

SubHub (2008). Articles>Publishing>Online>Blogging

208.
#33622

The Emergence of Intelligent Content: The Evolution of Open Content Technologies and Their Significance   (PDF)

This paper traces the history of open content technologies in an effort to understand the nature and significance of intelligent content. What is illustrated is that a common thread runs through SGML, HTML, XML, Web 2.0, the Semantic Web, DITA, and OOXML and that the evolution of open content technologies has enabled the emergence of intelligent content and with it a new form of organizational agility. This whitepaper has been prepared as a corollary to the presentation “Content Fusion: There’s a Piece of Data Lodged in my Document” at Intelligent Content 2009, Palm Springs CA, January 29-30, 2009.

Gollner, Joe. Rockley Group, The (2009). Articles>Publishing>Online>Open Source

209.
#33628

Fame vs Fortune: Micropayments and Free Content

The failure of micropayments, both past and future, illustrates the depth and importance of putting publishing tools in the hands of individuals. In the face of a force this large, user-pays schemes can't simply be restored through minor tinkering with payment systems, because they don't address the cause of that change -- a huge increase the power and reach of the individual creator.

Shirky, Clay. Shirky.com (2003). Articles>Publishing>Online>Micropayments

210.
#33630

Weblogs and the Mass Amateurization of Publishing

A lot of people in the weblog world are asking "How can we make money doing this?" The answer is that most of us can't. Weblogs are not a new kind of publishing that requires a new system of financial reward. Instead, weblogs mark a radical break. They are such an efficient tool for distributing the written word that they make publishing a financially worthless activity. It's intuitively appealing to believe that by making the connection between writer and reader more direct, weblogs will improve the environment for direct payments as well, but the opposite is true. By removing the barriers to publishing, weblogs ensure that the few people who earn anything from their weblogs will make their money indirectly.

Shirky, Clay. Shirky.com (2002). Articles>Publishing>Online>Blogging

211.
#33661

John M. Kinn: IEEE-PCS' First Editor   (PDF)

Profile of John M. Kinn, a charter member of the IRE Professional Group on Engineering Writing and Speech (now IEEE-PCS) and the first editor of the Transactions on Engineering Writing and Speech (now IEEE T-PC). Includes a table of T-EWS and T-PC editors from 1958 to 2008.

Malone, Edward A. IEEE PCS (2008). Articles>History>Publishing

212.
#33662

Time To Change

The landscape of web writing has changed. The value of well-edited and reviewed content is giving way to faster, less-refined posts on blogs, comments and services like Twitter. It is clear from the dwindling number of article pitches that many prefer to draw traffic to their own sites.

Finck, Nick. Digital Web Magazine (2008). Articles>Web Design>Publishing>Writing

213.
#33777

XML-Centric Workflow Offers Benefits to Scholarly Publishers  (link broken)

During the transitional paper–electronic period, a nonprofit STM publisher faces the challenge of publishing a scientific journal in both digital and analog formats while controlling costs and ensuring consistency between electronic and printed representations of an article. This must be achieved, as its sophisticated constituency expects a constantly expanding range of information products and services. In a few short years the American Geophysical Union (AGU) leapfrogged from the paste-up era, when authors prepared their own “camera-ready copy” to be pasted on boards for a printer, to the age of XML, when an article marked up in accordance with a custom-designed DTD serves both as a version of record and a source for generating PDF and HTML article representations. Bibliographic and reference metadata are then extracted from the XML article instance into a relational database, which serves as a basis for generating online and print access mechanisms/products, including various tables of contents and author and subject indices.

Schwarzman, Alexander B., Hyunmin Hur, Shu-Li Pai and Carter M. Glass. IDEAlliance (2004). Articles>Publishing>Research>XML

214.
#33973

The Struggle for Book Access: Amazon

The Kindle2 is a hot topic in the disability field right now. Many print-disabled people (people who are blind, severely dyslexic or a have a physical disability that keeps them from reading regular print books) see electronic books as a dream come true. But, it's a dream that the commercial ebook vendors keep dashing.

Fruchterman, Jim. Benetech (2009). Articles>Publishing>Accessibility>eBooks

215.
#34017

Free

Free software is not free - it comes with an implicit obligation that you respect the rights of its creators, and that you give something back from your use of the software, from code libraries to promotion to documentation, to the larger community. It's possible, indeed probable, that this ethos, derived by programmers and engineers to solve some very real problems, may in fact be a sound model on which to build an economy.

Cagle, Kurt. O'Reilly and Associates (2009). Articles>Publishing>Writing>Micropayments

216.
#34089

What Colleges Should Learn From Newspapers' Decline

Newspapers are dying. Are universities next? The parallels between them are closer than they appear. Both industries are in the business of creating and communicating information. Paradoxically, both are threatened by the way technology has made that easier than ever before.

Carey, Kevin. Chronicle of Higher Education (2009). Articles>Education>Publishing>Online

217.
#34177

University Publishing In A Digital Age

This paper argues that a renewed commitment to publishing in its broadest sense can enable universities to more fully realize the potential global impact of their academic programs, enhance the reputations of their institutions, maintain a strong voice in determining what constitutes important scholarship, and in some cases reduce costs.

Ithaka (2009). Articles>Research>Publishing>Online

218.
#34334

Information Overload

Almost 2 million book titles were published in the US alone, compared to more than the 1.3 million books published in the preceding 100 years. This change in the amount of information available for consumption is starting to change the way people read. How do we address the problem of information overload? Through good writing, and good information architecture.

Self, Tony. HyperWrite (2001). Articles>Information Design>User Centered Design>Publishing

219.
#34524

Interpreting Editorese

Even if an editor loves, loves, loves your work, she is still likely to have to shepherd it through some kind of review process — either internally, in the case of a trade house, or to external academic readers. Many manuscripts die that way, despite the "interest" of the press. Those that are not outright killed can be wounded and sent back to you for some critical care.

Toor, Rachel. Chronicle of Higher Education (2009). Articles>Publishing>Editing>Collaboration

220.
#34534

The Importance of "Niche" Journals To New Business-Communication Academics— and To All of Us   (peer-reviewed)   (members only)

This commentary, extending one published in 2007, reports on a study of publishing advice being given to new academics in business communication. The findings suggest that 'niche' journals such as the Journal of Business Communication are very important to these academics' professional advancement and are, in general, well regarded in the respondents' host departments. Such journals are essential to the scholarly conversation in specialty areas that are not well served by bigger, mainstream journals.

Rentz, Kathryn. JBC (2009). Articles>Business Communication>Publishing

221.
#34571

Blogging, Podcasting, and Screencasting: Eight Characteristics to Attract Devoted Followers (Part II)

Devoted followers stay updated with each new post, podcast, or screencast, eagerly awaiting the next new one. They’re intimately familiar with your content and either comment regularly or regularly return to your site.

Johnson, Tom H. Tech Writer Voices (2009). Articles>Publishing>Blogging>Podcasting

222.
#34608

Electronic Publication and the Narrowing of Science and Scholarship   (peer-reviewed)   (members only)

Online journals promise to serve more information to more dispersed audiences and are more efficiently searched and recalled. But because they are used differently than print—scientists and scholars tend to search electronically and follow hyperlinks rather than browse or peruse—electronically available journals may portend an ironic change for science. Using a database of 34 million articles, their citations (1945 to 2005), and online availability (1998 to 2005), I show that as more journal issues came online, the articles referenced tended to be more recent, fewer journals and articles were cited, and more of those citations were to fewer journals and articles. The forced browsing of print archives may have stretched scientists and scholars to anchor findings deeply into past and present scholarship. Searching online is more efficient and following hyperlinks quickly puts researchers in touch with prevailing opinion, but this may accelerate consensus and narrow the range of findings and ideas built upon.

Evans, James A. Science (2008). Articles>Research>Publishing>Online

223.
#34709

Online vs. On-Line

This isn't a discussion of hyphenated vs. not hyphenated. It examines the difference between putting a PDF file on the Internet (what I call an on-line document) and having a truly electronic Web presence for that content (what I call an online document). Unfortunately, the two often get bundled together.

Hughes, Michael A. User Assistance (2009). Articles>Web Design>Publishing>Adobe Acrobat

224.
#34726

If You’re a Writer, Write

Why is it that, given the opportunity and tools to write, so few embrace it? I have several thoughts as to why.

Johnson, Tom H. I'd Rather Be Writing (2009). Articles>Writing>Publishing

225.
#34840

The Construction of Author Voice by Editorial Board Members   (peer-reviewed)   (members only)

Studies of blind manuscript review have illustrated that readers often form impressions of or speculate about unknown authors' identities in the manuscript review task. In this article, the authors extend that work by examining the discursive and nondiscursive features that play a role in readers' active construction of author voice. Through a survey completed by 70 editorial board members of six journals in applied linguistics and rhetoric and composition, the authors identify quantitative and qualitative trends in reviewers' practices regarding voice construction. Findings indicate that many readers do build impressions of an author's identity when reviewing anonymous manuscripts and that the rhetorical nature of the review task may lead readers to attend more to some discursive features than to others.

Tardy, Christine M. and Paul Kei Matsuda. Written Communication (2009). Articles>Writing>Editing>Publishing

 
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