Bridging the Gap Between Design and Engineering Cultures

Developers want details. They want information they can take back and talk about on their own. They want the space to decide, based on their own criteria, what is valuable and what is not. They make use of the divide between designers and developers to help maintain their boundaries.

Rodgers, Deborah. Cooper Interaction Design (2001). Articles>Presentations>Engineering

Creating Marketing Slides for Engineering Presentations    

Defines basic sales terms. Explores ways to use text and illustrations to create engineering marketing slides. Examines six methods of strengthening the persuasiveness of engineering marketing slides.

Jennings, Ann S. Technical Communication Online (2009). Articles>Presentations>Marketing>Engineering

Features of Success in Engineering Design Presentations: A Call for Relational Genre Knowledge    

This study explores design presentations that were graded by engineering faculty in order to assess the distinguishing features of those that were successful. Using a thematic analysis of 17 videotaped, final presentations from a capstone chemical engineering (CHE) course, it explores the rhetorical strategies, oral styles, and organizational structures that differentiate successful and unsuccessful team presentations. The results suggest that successful presenters used rhetorical strategies, oral styles, and organizational structures that illustrated students’ ability to negotiate the real and simulated relational and identity nuances of the design presentation genre—in short, they illustrated students’ relational genre knowledge.

Dannels, Deanna P. Journal of Business and Technical Communication (2009). Articles>Presentations>Engineering>Genre