Set Design for Online Corporate Video

In this article, I’ll discuss four design-related areas: how to create a simple set for in-house use; how to choose the best background for location shoots like case studies and testimonials; current trends in set design for internet-only media sites; how to dress your subjects for optimum compression. The importance of many of the set design principles discussed in this chapter relate to your distribution data rate. If the bitrate of the video you’re delivering is very high, say in the 400Kbps range for 320x240 video or 650Kbps or higher for 640x480, you have a lot more flexibility, since the compressed quality of your video will remain quite high. Once you sink below these rates, quality degrades. Choosing a poor background or set will only make the problem worse.

Ozer, Jan. Event DV (2008). Articles>Multimedia>Video>Business Communication

Producing Corporate Web Videos

Website videos are a natural for event videographers. We use them to demonstrate our work to prospective clients, and they have proven to be a vital marketing medium to showcase our range of products. We might even post short video testimonials from happy clients or put our own talking heads on our sites.

Sweetow, Stu. Event DV (2008). Articles>Multimedia>Video>Business Communication