Examples of Companies Integrating Podcasts into their Mix of Technical Communication Deliverables?

Podcasts aren't very good at delivering step-by-step technical information. Concepts are where podcasts excel.

Johnson, Tom H. I'd Rather Be Writing (2007). Articles>Multimedia>Audio>Podcasting

Podcast Metrics: A Panel Discussion

There are a number of approaches to getting meaningful data from podcast usage, each with their own advantages and drawbacks.

Federico, John, Dave van Dyke and Alex Laats. Podcast Academy (2006). Articles>Multimedia>Audio>Podcasting

Producing for the Ear

'Writing for the ear' is an effective way of making content engaging and interesting. Examples of this are audio-based sentence structure, writing around audio clips, making informed word choices and creating a narrative arc for your podcast. Listeners, who are often occupied with other things while listening, need audio and content that transports them to another state of mind. With this in mind, Bond explains techniques and provides examples of how podcasters can anticipate what their audience expects to hear, and how they meet listener expectations while still providing something new.

Bond, Stacy. Podcast Academy (2006). Articles>Multimedia>Audio>Podcasting

The Ears Have It: Podcasting in the Enterprise and Out  

Podcasting is more than a platform for reviews or polemic. It's also a powerful tool within the enterprise for training, for marketing, and for documentation. Imagine being able to carry product information or supplementary material with you and not have to worry about stacks of paper? You can do that with a podcast.

DMN Communications (2008). Articles>Multimedia>Audio>Podcasting