Buttress Your Benchmarking Efforts

A smart company understands that a favorable reputation improves its bottom line. From a PR perspective, a strong reputation acts as good will, giving you the benefit of the doubt with both journalists and the general public. To find out how strong your company's reputation is, it is helpful to compare it with the reputations of other companies, also known as benchmarking.

Merlin, Matthew. Business Communication World (2005). Articles>Management>Public Relations>Assessment

In, Out or Somewhere In Between

When considering possible staffing models for structuring your corporate communication function, your choices typically range from the extremes of establishing an all in-house staff to totally outsourcing the function by enlisting the services of a PR agency (or agencies) to do it all for you. More common is the combination that takes advantage of the benefits of the two previous options, while hopefully minimizing their disadvantages.

Eschbach, Peter A. Communication World Bulletin (2008). Articles>Management>Outsourcing>Public Relations

Twelve Strategies to Raise Your CEO's Profile

Some business leaders have a natural panache. How do you raise the profile of a CEO that lacks that kind of flash? The answer is to approach your communication strategically and to use your CEO wisely. This applies whether you represent a Fortune 500 company or a small non-profit group. Media training, presentation skills training and testimony training workshops can devote large amounts of time to defining and seizing strategic communication opportunities. Let's review a dozen techniques designed to secure strategic placements for your CEO and put your organization on the road to out-thinking the competition.

Barks, Edward J. Communication World Bulletin (2003). Articles>Business Communication>Management>Public Relations