Budgeting for Communication Research

To determine what amount to budget, discuss with an outside consultant the ballpark ranges for the types of research you want to conduct. Use the high-end numbers, plus estimated expenses, as your first budget recommendation. After the budget is approved, ask the consultant for a written, detailed proposal that will match the final amount that was allocated.

Sinickas, Angela D. Sinickas Communications (1999). Articles>Management>Financial>Research