#29158
This article presents a qualitative text analysis of persuasive documents written by a major U.S. airline in a 2004 counter-campaign against the Teamsters union. The methodology for this study is based on Stephen Toulmin's argument model, including his "double triad" and his interpretation of artistic proofs, which parallel the three classical rhetorical appeals. Actual corporate documents are featured in this article, supported by content from management conference calls that were attended by the researchers. The article concludes with implications for teaching and research in the field of technical and professional communication.
Ortiz, Lorelei A. and Julie Dyke Ford. Journal of Technical Writing and Communication (2007). Articles>Business Communication>Management>Workplace
#22094
Choosing the Right CMS Authoring Tools
There is no single best authoring environment provided by a content management system. Instead, the authoring tools must be matched to the job at hand to ensure they are easy and efficient to use.
Robertson, James. Step Two (2003). Articles>Content Management>Single Sourcing
#31406
Choosing the Right Metrics to Benchmark
The assumption that financial analysts make is that low numbers on efficiency (communicators per employee, for example) would be better than high numbers. Unfortunately, that doesn't take into account that low-cost communication may have low impact on the bottom line. If your organization wants to track communication efficiency metrics, then I'd suggest tracking effectiveness measures as well.
Sinickas, Angela D. Sinickas Communications (1999). Articles>Management>Communication>Assessment
#28783
Chris Thompson on Searching for a Content Management System
Thompson talks about his search for the right content management system. He talks about the importance of content reuse across an entire system and having a workflow for editing, reviews, and translation. He discusses AuthorIT as a possible CMS solution. He also gives tips for talking with CMS vendors without being suckered in.
Thompson, Chris and Tom H. Johnson. Tech Writer Voices (2007). Articles>Interviews>Content Management>Podcasts
#28599
A CIO's Playbook for Adopting the Scrum Method of Achieving Software Agility 
Scrum is a proven, Agile software management method that has been widely adopted by organizations seeking to reliably deliver higher quality software. Scrum is a simple process: it has a small set of interrelated practices and rules, is not overly prescriptive, can be learned quickly and produces productivity gains almost immediately.
Schwaber, Ken, Dean Leffingwell and Hubert Smits. Rally Software Development (2007). Articles>Project Management>Agile>Scrum
#28612
A CIO's Playbook for Adopting the Scrum Method of Achieving Software Agility 
Provides a brief overview of the Scrum method as well as 'playbook' of guidelines and tactics for enterprise-wide adoption of Scrum.
Schwaber, Ken, Dean Leffingwell and Hubert Smits. Rally Software Development (2006). Articles>Project Management>Agile>Scrum
#10889
Recently, on several well-known community and personal sites, familiar cries were heard: 'A is a sellout. B, C, and D are much better than X, Y, and Z. N, O, and P are overrated, back-scratching link whores.' The web design community goes through this kind of self-examination every three months. Under the banner of honest criticism, names are named, guesses about motivation are sketched, and sometimes entire bodies of work are dismissed. Useful and reasonable criticism is often advanced in these debates. But too frequently it is overshadowed by those with the loudest voices, whose anger can sound like passionate truth to those who've nurtured similar thoughts but been afraid to express them publicly. Undoubtedly some people sell out, some are overrated, and some use links merely to advance their careers or promote their friends. But even when the accused are guilty as charged, the accusations change nothing—they simply create turmoil.
Zeldman, Jeffrey. List Apart, A (2001). Articles>Content Management
#26352
Clean URLs for a Better Search Engine Ranking
Search engines are often key to the successful promotion and running of your website. Read more on how clean URLs can influence your ranking and how clean URLs can be achieved for dynamic applications.
Opitz, Pascal. Content with Style (2005). Articles>Computing>Content Management>Search Engine Optimization
#28801
Closing the Content Gap: Converging Authoring and Translation
As companies strive to improve themselves by rethinking their global content strategies and redesigning these for the new world of continuous and multilingual deployment, they must unify their authoring and translation processes--not an easy task. Fenstermacher explains why authors and translators should work to close the content gap that often exists.
Fenstermacher, Hans E. Intercom (2007). Articles>Content Management>Translation>Localization
#27991
CM Professionals 2005 Spring Summit: A Case Study in Event Planning and Informal Content Reuse
This case study (which contains a complete set of model content) describes the processes of content creation, content management (CM), and event coordination used to plan and implement a professional meeting held in April 2005.
van Raaphorst, Anna. VR Communications (2005). Articles>Content Management>Case Studies
#19891
Collaborating in Project Management, Long-Distance
From early 1993 through July of 1994, three STC chapters jointly managed a research project on Technical Communication in Western Canada. Based in Winnipeg, Calgary and Vancouver, the managers were thousands of miles apart, relative strangers and simultaneously engaged in running their own businesses. In this volunteer assignment, they involved committees within their own chapters. As team building and collaborative arrangements become more prevalent in technical communications projects, it can be instructive to look at how such a farflung research project fared. We will relate this experience briefly to some research results reported in Technical Communication.
Jones, Sheila C. STC Proceedings (1995). Articles>Project Management>TC>Collaboration
#20314
Collaborating with Tools for Single-Sourcing 
A discussion of single-sourcing using FrameMaker and WebWorks Publisher.
Bhatia, Neeraj and Frederick Menezes. STC India (2001). Articles>Content Management>Single Sourcing>Adobe FrameMaker
#25827
Collaborative Content Management
However content is often created by authors working in isolation from other authors within the organization. Walls are erected among content areas and even within content areas, which leads to content being created, and recreated, and recreated, often with changes or differences at each iteration. This results in inconsistent information, duplication of effort, and increased costs.
Rockley, Ann and David Coleman. Collaborative Strategies (2003). Articles>Content Management
#24999
Collaborative Document Editing with svk
Say you have a document that needs to be presented in two languages and you are the translator. While the translation is in progress, someone revises the original master document. This means you now might be working with an outdated paragraph or one no longer present in the master version. This article tries to map this problem to parallel development, which version control systems solve with the branch and merge model. You will also see how svk helps you maintain translated documents easily.
Kao, Chia-liang. O'Reilly and Associates (2004). Articles>Content Management>Collaboration>Writing
#28921
Every project has its own unique set of 'opportunities'--also known as challenges. Many of these challenges relate not to the quality of our work, but rather to the communication of our ideas. Often in the course of design, you must communicate complicated concepts to a non-technical (and often uninterested) project sponsor, client, or stakeholder. So how do you capture their interest, get their understanding and buy-in, and finally move on?
Sedaca, Rebekah. Boxes and Arrows (2007). Articles>Project Management>Collaboration>Technical Illustration
#20508
Streamline your review process with the robust collaboration tool set in Adobe® InCopy™ 2.0. With InCopy, you can track changed text, and add notes and comments without disturbing line breaks. Later, others on the team can easily identify who.
Adobe (2003). Articles>Content Management>Single Sourcing>Adobe GoLive
#31306
Communicating and Measuring Employee Contribution to Strategy
How do we shift our communication focus to address the challenges of globalization and advancing technology? And how do we prove to senior management that successful communication is the key to navigating this new business environment? In a word: relevance. Our communication must be simpler in content, but more detailed in terms of implementation and process.
Anderson, Chris and Alix Edmiston. Communication World Bulletin (2006). Articles>Management>Financial
#30737
The need for and benefits of proactive and transparent communication about corporate social responsibility (CSR) are widely acknowledged. This study examines CSR communication undertaken by the top 100 information technology (IT) companies in India on their corporate Web sites, with an analytical focus on the dimensions of prominence of communication, extent of information, and style of presentation. The findings indicate that the number of companies with CSR information on their Web sites is strikingly low and that these leading companies do not leverage the Web sites to their advantage in terms of the quantity and style of CSR communication. Although the findings do not necessarily imply absence of CSR action on the part of IT companies in India, they attest to a general lack of proactive CSR communication. The article concludes with managerial implications for CSR communication on corporate Web sites.
Chaudhri, Vidhi and Jian Wang. Management Communication Quarterly (2007). Articles>Management>Business Communication>India
#31520
Communicating Information or Engaging Your People—How Does Communication Best Support Change?
According to a 1997 survey entitled “The Quality of Working Life” by Professors Les Worrall and Cary Cooper of the Institute of Management, of the 5,000 U.K. managers polled, a majority revealed that they had been affected by organisational change in the last year and failed to see business benefits. When asked about possible improvements, the largest response reflected the need for greater involvement, more listening by senior managers and more honest, two-way communication.
Sparrow, Jane. Communication World Bulletin (2004). Articles>Business Communication>Management>Marketing
#31805
Communication Strategies for Implementing Organizational Change
This work advances a stronger conceptual and empirical understanding of two broad, conceptual communicative treatments for implementing change: programmatic and participatory. These theoretical approaches are elucidated respectively through established communication models, activities, and strategies advanced by previous scholarship within the communication and business disciplines. In addition, conclusions are drawn about the supposed limitations and benefits of using these change implementation approaches in applied settings. This article concludes with potential strategies for advancing for research in this arena.
Russ, Travis L. Association for Business Communication (2008). Articles>Business Communication>Management>Rhetoric
#31272
Companies Struggling with Unstructured Content
Firms wrestling with unstructured data such as emails and spreadsheets don't see enterprise content management as the answer to their problems.
Milne, Janine. Computer Business Review (2008). Articles>Content Management>Content Strategy>Metadata
#27130
Comparing Apples and Oranges to CMS Software
As ridiculous as that may sound many are getting away with doing it. There are many comparisons of open source CMS software that are popping up that are total garbage. The reviewers are comparing CMS systems that are in 5 to 8 different categories and have 4 different sets of requirements. No wonder they are confused and can't make a choice.
Hiveminds (2006). Articles>Content Management>Software
#30997
Comparing Open Source CMSes: Joomla, Drupal and Plone
Open source content management systems can make creating and managing your website a lot easier - and there's no licensing fee involved. But which should you use? We look carefully at Joomla, Drupal, and Plone to compare their strengths and weaknesses.
Bonfield, Brett and Laura Quinn. IdealWare (2007). Articles>Content Management>Software
#20743
Competitive Intelligence: How and Where to Find It
Competitive intelligence is both a product and a process. The product is actionable information -- can be used to take specific actions (e.g. prepare a winning sales proposal). The process is the systematic means of acquiring, analyzing, and evaluating it.
Montague Institute Review (1993). Articles>Knowledge Management>Journalism
#25976
Component Content Management in Practice
This white paper looks at the requirements of component content management in some industries and vertical markets. It compares the requirements of component content management with the capabilities of more general content management technologies, notably web content management and document management. It then looks at the technology behind CCMS in depth, and concludes with example applications where CCMS can have the most impact on an enterprise.
Trippe, Bill. Gilbane Report (2004). Articles>Content Management
