יש לערוך ערך זה

ניהול תוכן (content management או בקצרה CM) הוא סט של תהליכים וטכנולוגיות, בהם משתמשים כדי לקיים מחזור החיים של מידע דיגיטלי. דוגמאות קלאסיות למערכות ניהול תוכן הם מערכת ויקיפדיה, מערכות לניהול תכנים של אתרי אינטרנט, ומערכות טיפול בידיעות עיתונאיות.

Wikipedia (2006). (Hebrew) Articles>Content Management

A Team Approach to Information Architecture

A case study of a team approach to information architecture at Duke University by graduates of the Duke Continuing Studies Technical Communication Certificate program.

Olson, Amy, Sangita Koli and Dino Ruggiero. Carolina Communique (2008). Articles>Business Communication>Information Design>Content Management

Accomplishing Knowledge: A Framework for Investigating Knowing in Organizations    

This article proposes a shift in how researchers study knowledge and knowing in organizations. Responding to a pronounced lack of methodological guidance from existing research, this work develops a framework for analyzing situated organizational problem solving. This framework, rooted in social practice theory, focuses on communicative knowledge-accomplishing activities, which frame and respond to various problematic situations. Vignettes drawn from a call center demonstrate the value of the framework, which can advance practice-oriented research on knowledge and knowing by helping it break with dubious assumptions about knowledge homogeneity within groups, examine knowing as instrumental action and involvement in a struggle over meaning, and display how patterns of knowledge-accomplishing activities can generate unintended organizational consequences.

Kuhn, Timothy and Michele H. Jackson. Management Communication Quarterly (2008). Articles>Knowledge Management>Organizational Communication

Adapting to Scrum: Challenges and Strategies  

Read about some of the challenges facing technical writers who create product documentation in a Scrum environment, as well as strategies for confronting these challenges.

Sigman, Christine Marini. Intercom (2007). Articles>Project Management>Agile>Scrum

Advertisers are Missing the Internet Connection, OPA Report Reveals

According to a June 2006 study conducted on behalf of the Online Publishers Association (OPA) by the Center for Media Design at Ball State University, advertising dollars aren't keeping up with skyrocketing consumer web demand.

Dye, Jessica. EContent (2006). Articles>Content Management>Marketing

Advice for New Managers: Part 1

The central mistake new managers make is egoism. On the surface, the change is all about you: you’ve been promoted, you have a new job title, you have a new office. Perhaps you’ve been waiting for this change for some time, while watching peers or friends get promotions, and now finally you feel you’ve received the respect you’ve earned.

Berkun, Scott. ScottBerkun.com (2006). Articles>Management>Collaboration

Advice for Single-Sourcing

I have seen the future and it works. We have just finished our first single-sourcing project using mif2go to convert FrameMaker source files to HTML Help *.chm files. These files are also the source of our printed user guide AND a hyperlinked PDF of the user guide placed on the distribution CD. There was considerable once-off pain setting up conversion templates (including CSS files) and conversion options but our next project will be much faster. The converted files DO NOT require ANY hand tweaking -- we just hand over to the release people to put the *.chm file on the installer CD. Our testing and support people are rapt, and consider the new help far better than the old help. An outsider would have no inkling that the help was produced in this way.

Finger, Hedley. InFrame (2002). Articles>Content Management>Single Sourcing

Afraid to Measure: The State of Communications Accountability

With all the emphasis on ROI of public relations in the so-called 'marketing mix' to increase sales, the communications goals of most leaders and communicators go far beyond public relations ROI connected to sales.

Journal of Leadership Communication Counsel (2007). Articles>Management>Communication>Business Communication

After the CMS Implementation Project

Much effort is focused, on the selection and subsequent implementation of a content management system (CMS). While it is obviously vital to ensure that the initial implementation project is successful, this is only the beginning of an ongoing commitment to growing and enhancing the use of content management throughout the organisation.

Robertson, James. CM Briefing (2004). Articles>Content Management>Project Management>Workflow

Agile Development Checklist

The purpose of this article is to define a set of ideal practices for an agile software development project.

McLennan, Liam. Code Project, The (2006). Articles>Project Management>Agile

Agile: What is it Anyway?

Agile methodologies have had a lot of press in recent years. To listen to some people, agile methodologies are the answer to all the ailments that have ever plagued software development from the beginning of the computer age. But what are they, really? And do they really deliver on that promise? The answer is: (drumroll, please) it depends.

Little, Karen. BA Collective (2007). Articles>Project Management>Agile>Methods

Ajax and Your CMS

If a modern day Rip van Winkle woke up after just a year's sleep, he would be stunned by the buzz around Ajax today. Technology is moving very quickly in this space and whether you are a web author, a CMS developer, or a regular web user, Ajax will make some exciting changes to your world.

Downes, Jonathan and Joe Walker. CMSwatch (2006). Articles>Content Management>Web Design>Ajax

Alternative Ways to Measure the Effectiveness of Your Publications

If you want to go beyond the usual limits of a traditional readership survey that tells you how well received a publication is, first clarify your objectives. Then you might include additional "impact" questions on your next survey, conduct in-depth focus groups with readers, and conduct some objective, "audience-free" measurements of the publication to see how well those objectives were met.

Sinickas, Angela D. Sinickas Communications (1998). Articles>Management>Communication>Assessment

An Overview of Single Sourcing with an XML Content Management System

Creating an XML-based Content Management System to single-source technical publications is as simple as 1 - 2 - 3. OK, maybe it isn't quite that easy, but this article discusses how it can be done.

Sapir, Rick. KeyContent.org (2004). Articles>Content Management>Documentation>XML

Analysis of the Communication Components Found Within the Situational Leadership Model: Toward Integration of Communication and the Model    

This article identifies and assesses the effectiveness of communicating expectations, listening, delegating, and providing feedback in relation to the Hersey-Blanchard Situational Leadership model. It reviews the correlation between task versus relationship behavior that forms the basis of the Situational Leadership model. Then the article summarizes information found in literature on effective techniques for the four skills stated above. As these techniques are identified, they are discussed in relation to their effective use in the Situational Leadership model. To understand the application of the model in businesses and its impact on managers communication effectiveness, we conducted a study of an operational department of a Fortune 500 financial services company. The results and content analysis of a survey we administered by random selection of the managers in this department indicate that successful use of the Situational Leadership model relies on effectiveness in four communication components: communicating expectations, listening, delegating, and providing feedback. Finally, we recommend areas of future research such as comparison analysis of surveys, interviews, and focus groups with subordinates of managers who have been trained on the Situational Leadership model and those who have not.

Brown, Nicole A. and Randolph T. Barker. Journal of Technical Writing and Communication (2001). Articles>Business Communication>Management

Analyzing the Analysts

An information architecture analysis of top business analysts' web sites.

Fox, Chiara and Keith Instone. Argus Center (2001). Articles>Content Management

Ann Rockley on the Rockley Group Blog and a New CMS Report

Ann Rockley shares information about an upcoming report on component content management systems her group will be releasing this summer. She also says the Rockley Group is launching a blog to provide quicker information to users in a more interactive way. She talks about the growing presence companies have in the blogosphere, and why they chose WordPress as their blogging tool.

Rockley, Ann and Tom H. Johnson. Tech Writer Voices (2007). Articles>Interviews>Content Management>Podcasts

The Application of Rhetorical Theory in Managerial Research: A Literature Review    

Recent management research imports rhetorical scholarship into the study of organizations. Although this cross-disciplinarity is heuristically promising, it presents significant challenges. This article interrogates management's use of rhetoric, contrasting it with communication studies. Five themes from management research identify how rhetoric is used as an organizational hermeneutic: The article demonstrates that management research conceptualizes rhetoric as a theory and as an action; as the substance that maintains and/or challenges organizational order; as being constitutive of individual and organizational identity; as a managerial strategy for persuading followers; and as a framework for narrative and rational organizational discourses. The authors argue that organizational researchers who study rhetoric characterize persuasive strategies as managers' most important actions.

Hartelius, E. Johanna and Larry D. Browning. Management Communication Quarterly (2008). Articles>Management>Research>Rhetoric

Applying "Mass Customisation" Manufacturing Principles to Solve Technical Communication Problems

This article discusses how organisations can resolve the conflict between the need to produce bespoke, customer-specific, technical communication and the need to re-use as much information as possible. It begins with a description of the conflict and resulting trade-off and then compares it to the field of manufacturing, which has found ways to deal with a similar issue. Universal information modules are introduced as the solution - these allow the manufacturing principle of mass customization to be applied to technical communication. The article ends by outlining the requirements needed for supporting tools in order to adopt this solution.

Rombauts, Yves. Cherryleaf (2005). Articles>Content Management

Architectural Considerations in Digital Asset Management

What is the proper foundation for an enterprise-scale Digital Asset Management (DAM) system? How much of that system should be part of an organizations shared infrastructure and how much should be tailor-made to a specific application? There is no single answer to these questions, but changes in the technology industry are forcing everyonevendors and customers aliketo change their assumptions about how DAM systems will be built. This paper explains how the content-management infrastructure is changing, why that matters to DAM, and what benefits can be derived from leveraging a content infrastructure for DAM. Examples from an enterprise implementation at the University of Michigan illustrate the types of architectural issues and requirements that affect platform choices when selecting a digital asset management system.

Walter, Mark. Gilbane Report (2004). Articles>Content Management>Multimedia

Are We There Yet?

It's true: even simple projects get messy. Christina Wodtke comes clean on Swiss Army knives, the writing on the wall, and the untidy glory of the Boxes and Arrows redesign contest.

Wodtke, Christina. Boxes and Arrows (2006). Articles>Web Design>Project Management>Case Studies

Are You Spending the "Right" Amount?  

To back up a request for more budgetor defend the existing one, you need to know exactly what you’re spending--and what you’re getting in return. But how can you tell if you’re spending too much on communication? This article suggests five approaches to weighing up the cost versus value of your communication activities.

Sinickas, Angela D. Sinickas Communications (2006). Articles>Management>Financial>Assessment

Review: The Art of Project Management

Can project management be an art? Has Berkun truly created a jargon-free guide for the whole project team? Kalbach leads us through the high-level tasks and the major milestones of this new book, while keeping us on task.

Kalbach, James. Boxes and Arrows (2005). Articles>Reviews>Project Management