Text Models in the USA and The Netherlands  

Text models are handy tools for planning or recognizing the global structure of a text. In this paper we compare a few modern communication handbooks in the USA and The Netherlands as to their treatment of text models. The Dutch “vaste structure” may contribute to the tool kit of American technical writers. After that we present a short discussion of the characteristics of ideal text models and their ideal users. The first text model in history, the classical 'partes orationis,' and the first text models for Environmental Impact Statements from the 1970’s prove to possess a series of deficiencies. We conclude our paper with a proposed procedure for pretesting new text models for new documents.

Bulter, Willem J. STC Proceedings (1996). Articles>Language>Theory>Rhetoric

Toward a Critical Perspective of Culture: Contrast or Compare Rhetorics    

Kaplan's framework of contrastive rhetoric has been widely accepted in the field of cross-cultural technical communication. However, in the last four decades, contextual factors such as economic globalization trend and the advances of communication technologies are changing our ways of interacting with others. As a result our understanding of culture and cultural differences need to be adjusted. In this research, I start by recommending a workable definition of culture in the present context—culture as a process, which establishes a foundation for cross-cultural rhetorical research in the new era when communication across cultures transcends national boundaries. Based on the critical perspective of culture, I continue to point out the limitations of contrastive rhetoric and argue that contrastive rhetoric's view of culture and its research purpose and methodology need to be modified to overcome its constraints and better meet the needs of the present social context.

Wang, Junhua. Journal of Technical Writing and Communication (2008). Articles>Language>Rhetoric>Cultural Theory