Ginny Redish — Letting Go of the Words

Anticipate the reader’s questions and then construct your writing as a response. This type of writing focuses you on your audience and gets you thinking about the specific questions, concerns, issues, and other problems your users might have. Each sentence you write should somehow answers those questions — you construct the conversation.

Redish, Janice C. 'Ginny' and Tom H. Johnson. I'd Rather Be Writing (2009). Articles>Interviews>Writing>Podcasts