Jim Coudal of Coudal Partners

Manufacturing, distribution, marketing, sales, customer contact – all of that is supremely manageable by a very small team. In the traditional model, you have this big corporation where the creative department is in the back, and they’re those wacky people with the Tabasco ties and chattering teeth in their cubicle, and everybody is a little afraid of them because they’re so “wild.” The rest of the company is the marketing, production, distribution, all of that. Well, our idea was that the little creative team could do everything.

Coudal, Jim. Design Glut (2009). Articles>Interviews>Graphic Design>Collaboration