The Scoop on Content Strategy: An Interview with Kristina Halvorson

As a participant in the Content Strategy Consortium at the IA Summit 2009, I have enjoyed watching content strategy grow into a user experience discipline. The most recent and significant sign of content strategy’s rise is the release of Content Strategy for the Web by Kristina Halvorson. Kristina is a renowned content strategist, co-curator of the Content Strategy Consortium, and president of Brain Traffic. I was honored to chat recently with Kristina about her new book.

Jones, Colleen. UXmatters (2009). Articles>Interviews>Content Strategy>Content Management