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Developing Your Interviewing Skills, Part I: Preparing for an Interview

Bad interviews can result in missing data, incomplete detail, misleading results, partial insights, and lost opportunities. Your reports, presentations, and recommendations document what you’ve learned from your research and the decisions you’ve made based on it, so you need to ensure your research is the best it can be—that you get good interviews.

Northrop, Mia. UXmatters (2011). Articles>Interviewing>Ethnographies>User Centered Design