The Evolving Art of Rapid Response

PR people have been in the business of giving away content to reporters for so long that the matter of who owns the content—or who may use it under what circumstances— hasn't much concerned us. But our thinking about content and copyright is beginning to change as we put a rapidly expanding range of content on the web.

Forbush, Dan. Communication World Bulletin (2005). Articles>Intellectual Property>Copyright>Public Relations