Persuasive Navigation

Persuasive navigation is navigation that persuades a user to do something. That something can be anything that you want the user to do—buy a product, sign up for a newsletter, or download a game. By understanding user needs and matching them up with business goals, you can persuade users to go where you want them to go, making them happy at the same time.

Lash, Jeff. Digital Web Magazine (2002). Articles>Information Design>User Centered Design>Persuasive Design