In Search of Salience: A Response-Time and Eye-Movement Analysis of Bookmark Recognition

Describes the effect of bookmark naming on bookmark recognition. The purpose is to provide empirically-determined guidelines for web producers on how to title pages in order to optimise the recognition of bookmarks by users, and increase the rate of revisitation to their websites.

Poole, Alex. Alex Poole (2005). Articles>Information Design>Usability>Web Browsers