Information Architecture of the Shopping Cart

This white paper explores the principles of design for process-oriented information architectures by illustrating the best practices in the design of e-commerce ordering systems commonly referred to as 'shopping carts.'

Bidigare, Sarah. Argus Center (2000). Articles>Information Design>E Commerce

Keyword Perspective: Avoid This Mistake At All Cost

In this article, we are going to discuss a major problems involving keyword selection for existing businesses. It is a simple mistake, but one most people do not think about. The two prime Internet marketing platforms are pay-per-click advertising and search engine optimization. The issue we are going to discuss today applies equally to either of these platforms as well as any other internet advertising you undertake.

Pires, Halstatt. Ezine Articles (2006). Articles>Information Design>Metadata>E Commerce

Keyword Research and Product Lines

As you have probably heard over and over, keyword research is a pivotal step for success. Taken a step further, it can develop your product lines for you.

Pires, Halstatt. Ezine Articles (2006). Articles>Information Design>Metadata>E Commerce

Retail Ecologies, E-Commerce, and Information Architecture

This white paper discusses information architecture in terms of retail ecology theory and how it translates to e-commerce. It begins by defining what a retail ecology is, and then discusses how the information architecture of e-commerce sites can change for four different types of retail ecologies.

Schleicher, Dennis and Jennifer Kush. Argus Center (2001). Articles>Information Design>E Commerce

Global Navigation

97% of sites included global links to the site's top-level categories. While global links to top-level categories help reinforce the breadth of a site's offering, they also consume significant screen real estate for links that arguably are not as relevant to users as page-specific content. This is particularly true at the lower levels of the hierarchy, where there is a larger amount of semantic distance between the global links and the page content.

Adkisson, Heidi P. Web Design Practices (2005). Articles>Web Design>Information Design>E Commerce