Creating the Relationship-Centric Organization: Nonprofit CRM

Are you storing data about your constituents in three, five, even ten different databases? If so, you're not alone ' but it's costing you in time, lost revenue and decreased impact. Paul Hagen describes how to get all your data into one place with an integrated CRM strategy.

Hagen, Paul. IdealWare (2006). Articles>Information Design>Databases>CRM