Alternative Business Models for HCI

It is easy to be complacent about the future in this climate and to forget the lessons of the dotcom crash of a few years ago. At that time, usability professionals struggled in a market that was dominated by cost-cutting. The problem then was that usability had a limited business offering that focused on optimisation.

Knight, John. Usability News (2005). Articles>Human Computer Interaction>Business Case>United Kingdom