Looking Toward the Electronic Future in the Classroom: Using Electronic Mail  

In the last decade, electronic mail (email) has continued to gain popularity and use, especially in the business community. Growing email use has transformed business communication, making it necessary for business executives, scientists, and engineers to acquire knowledge and competence in electronic communication. Such changes make it necessary to teach skills for effective email communication in technical and business writing classes. Preparing students to meet unique communication challenges that they will face in today’s business world is valuable.

Kim, H. Young. STC Proceedings (1995). Articles>Education>Correspondence>Email

Strengthening the Ethics and Visual Rhetoric of Sales Letters    

This article provides details about a comprehensive assignment for teaching sales letters in a business communication course. During the past 5 years, this assignment has evolved, moving beyond one that focused almost exclusively on strategies for making the letter persuasive, and therefore effective, to an expanded form that devotes time and attention to the ethics and visual rhetoric of the letter. In addition to composing a sales letter, each student is required to write a detailed, thoughtful analysis of the ethics and visual appeal of his or her letter.

Williams, Linda Stallworth. Business Communication Quarterly (2008). Articles>Education>Correspondence>Ethics