#26605
Predicting Intended Unethical Behavior of Business Students 
What is the likelihood that our students will perform unethical behavior in the work environment? This study measures students’ intended behavior for four hypothetical unethical situations by investigating the following determinants: attitude toward the behavior (belief), subjective norm (pressure), perceived behavioral control, perceived personal outcome (benefit), and perceived social acceptance by others. Using the Fishbein model of planned behavior, belief was consistently the most powerful predictor of intent in all four situations. Perceived behavioral control, perceived personal outcome, and perceived social acceptance by others were moderately good predictors of intent. Subjective norm was the weakest predictor of intent.
Wilson, Barbara A. Association for Business Communication (2004). Articles>Education>Ethics>Business Communication
#26604
Teaching Business Communication: Ethical Issues 
There has been a growing awareness of unethical practices being utilized by corporate CEOs, managers, and other members of upper management for gain of income or power. Advances in information technology have contributed significantly when making the public aware of wrong doings. Emerging from these real world cases are opportunities to prepare business communication students with transferable communication skills designed to circumvent technological mishaps and/or unethical practices. This paper will discuss how an assignment focusing on ethics and information technology can be used to help students develop their code of ethics regarding professional communication and behavioral practices.
Nealy, Chynette and Carolyn Ashe. Association for Business Communication (2004). Articles>Education>Ethics>Business Communication
#26603
Theory Meets Practice: Using The Potter Box To Teach Business Communication Ethics
This paper introduces the Potter Box, a grounded and easy to use method of ethical decisionmaking. The rationale for this technique is seen in the current crisis in business ethics and education in ethical behavior. The Potter Box was developed by Dr. Ralph Potter, Harvard University theologian, grounded in the work of sociologist Talcott Parsons. This device has been used in assessing journalistic and public relations decisions, but can readily be used in the practice and criticism of business communication. The four portions of the Potter Box are explained in terms of eight explicit steps. A case study is presented for use in the classroom.
Backus, Nick and Claire Ferraris. Association for Business Communication (2004). Articles>Education>Communication>Ethics
