Integrating Business Core Knowledge Through Upper Division Report Composition    

The most ambitious project of many undergraduate business communication courses is the formal report. This assignment typically requires the use of many writing skills nurtured throughout the course. Skills such as proper style, tone, organization, flow, and mechanics are enhanced through the writing of memos and various types of letters (persuasive, bad news, etc.). While these skills are all evident in a report, it is a much different kind of document. This synthesis of writing skills can be complemented by the integration of fundamental business subject knowledge. Both skill sets can be concurrently developed through business simulation report assignments, particularly in upper division business communication courses. Such courses are often required in business programs where students have already completed courses in business law, management, basic business statistics, and computer applications. Choosing an appropriate topic and scope for such a report writing assignment can be challenging. As offered in Business Communication Quarterly, many good assignments lend themselves to adoption, each with varying degrees of flexibility, coverage of current topics, and data analysis requirements. The following formal report assignment provides the opportunity to present a wide enough scope to integrate several business disciplines.

Roach, Joy, Daniel Tracy and Kay Durden. Business Communication Quarterly (2007). Articles>Education>Business Communication>Reports

Integrating Writing Skills and Ethics Training in Business Communication Pedagogy: a Résumé Case Study Exemplar    

An integrated approach to teaching résumé construction in the business communication classroom focuses on simultaneously (a) emphasizing writing-related proficiencies and (b) encouraging ethical and moral orientations to this task. This article provides a résumé construction exemplar that operationalizes these two pedagogical goals. The techniques and exercises used in the exemplar are presented as a way to make ethics education accessible for both business communication instructors and students.

Conn, Cynthia E. Business Communication Quarterly (2008). Articles>Business Communication>Education>Resumes

Interdisciplinary Communication in a Literature and Medicine Course: Personalizing the Discourse of Medicine      

To provide modest insight into whether or not reading literature helps medical students communicate more effectively in the physician-patient encounter, I conducted an ethnographic study of medical students taking a required three-hour literature and medicine course. This article will demonstrate that although these medical students were embedded in the discourse of medicine, reflective writing enabled them to conceive medicine as an interpretive, personal, and idiosyncratic activity rather than as a stagnant diagnosis-based process.

Welch, Kathleen E. Technical Communication Quarterly (2000). Articles>Education>Biomedical>Scientific Communication

The Interview Project: Reinforcing Business Communication Competence    

As business communication instructors, we understand the value of helping students learn, discuss, apply, and manipulate communication strategies on the basis of purpose and audience. This rhetorical bent encourages active learning through activities and multipurpose projects, but active learning often works best when students believe they are engaging concepts that will be useful to them in the future. I learned two very important facts early in my first business communication courses, taught at Iowa State University: First, the majority of my students were required by their majors to take the course, and second, many dreaded or resented taking what they thought of as another boring, impractical, useless 'English' class. To help my students believe that communicating professionally is vital to success, I developed an interview project, completed early in the semester, that encourages students to see beyond their preconceptions while practicing a variety of communication skills with professionals in different workplaces. A Multiphase Interview Project Interview projects are not new in business communication courses but can be extremely effective in actively engaging students. In the multiphase assignment I've developed, students plan, coordinate, conduct, transcribe, and synthesize interviews with three acquaintances or family members who work in different organizations.

Pope-Ruark, Rebecca. Business Communication Quarterly (2008). Articles>Education>Business Communication

Knowledge Management and Life Long Education in Science    

In 1998 ENEA, the Italian National Agency for New Technologies, Energy and the Environment, launched an e-learning platform with the mission of sharing scientific knowledge among everyone, not just workers but also students and the unemployed, in order to use its research results to support competitiveness and sustainable development. In 6 years, more than 20.000 users have followed one or more of the 46 on line courses. Many agreements with schools, universities, private and public training organisation are now under way to improve the dissemination of scientific knowledge and to build an open data base of scientific learning objects that anyone can use.

Moreno, Anna and Sergio Grande. Data Science Journal (2005). Articles>Knowledge Management>Education>Scientific Communication

Learning the Intricacies of Effective Communication Through Game Design    

As many teachers of communication come to realize, students often operate under the misconception that the effective use of language consists primarily of memorizing and applying the rules and regulations of grammar. Even worse, some students believe that they must inherit a talent for language and that without a genetic predisposition, they can never learn to use language well. Demonstrating otherwise isn't easy, but because good communication skills are crucial to success in a professional environment, teachers must attempt to do so. In Introduction to Technical and Scientific Communication, a course I teach at James Madison University, I have students complete a fairly traditional assignment in a somewhat nontraditional way, one that highlights the intricacies of effective communication in a context that students find accessible. A typical assignment for an introductory-level technical communication class requires students to write a set of instructions for a procedure they know well. This straightforward assignment is useful but rather uninspiring, not only because students have difficulty realistically defining the audience they're addressing but also because it's much too easy to tap into the already existing sea of instructions available on the Internet. I remembered an assignment from my days as a graduate student teaching freshman composition. The assignment, based on the rhetorical mode of process analysis, required students to create and explain a game generically called 'Student.'

Bednar, Lucy. Business Communication Quarterly (2008). Articles>Education>Business Communication

Making Disability Visible: How Disability Studies Might Transform the Medical and Science Writing Classroom      

This article describes how disability studies can be used in a medical and science writing class to critically examine the assumptions of scientific discourse.  An emerging, interdisciplinary field, disability studies draws on feminist, postmodern, and post-colonial theory and extends their critiques to the medicalization of disability.  Deconstructing the medical model of disability helps students understand how science is socially constructed.  After conceptualizing disability studies, this essay discusses sample disability-related classroom activities, readings, and writing assignments.

Wilson, James C. Technical Communication Quarterly (2000). Articles>Education>Scientific Communication>Biomedical

Meeting Student Needs by Incorporating a Career Planning Lab into a Managerial Communication Course: A Case Study  

This case study documents how a small business school, as part of a strategic planning initiative to improve career services, added a career planning lab to an existing managerial communication course. The lab guides students through a series of self-directed activities such as reading assignments, worksheets, Internet site visits, and completion of instruments. The process results in a summary document and a targeted resume that are reviewed during a one-on-one meeting with the school’s academic advisor and graded for course credit. The study includes a summary of student evaluations along with reflections on lessons learned.

May, Gary L. Association for Business Communication (2005). Articles>Education>Business Communication

Messy Problems and Lay Audiences: Teaching Critical Thinking Within the Finance Curriculum    

This article investigates the critical thinking difficulties of finance majors when asked to address ill-structured finance problems. The authors build on previous research in which they asked students to analyze an ill-structured investment problem and recommend a course of action. The results revealed numerous critical thinking weaknesses, including a failure to address the client's problem, use analytical tools systematically, construct rhetorically useful graphics, or translate finance concepts and methodologies into lay language. The present research aims to understand more deeply why students struggle with ill-structured problems. Using think-aloud protocols, audiotaped interviews, and other strategies, the authors explore causes of finance students' difficulties and suggest strategies for addressing them. The results suggest that the homework tasks typically given them, such as quantitative problem sets using algorithmic procedures, do not prepare them to confront ill-structured problems requiring disciplinary arguments aimed at specified audiences. Research further suggests that teaching audience adaptation--especially for nonexpert audiences--is helpful in promoting critical thinking.

Carrithers, David, Teresa Ling and John C. Bean. Business Communication Quarterly (2008). Articles>Education>Financial>Business Communication

An Outline of Technicisation Theory    

Teachers and researchers in the field of Technical English have always been concerned with the nature of this subject, its major characteristics, and its chief uses in Science and Technology. Obviously, less time and efforts have been spent on how technical English is learned, particularly in situations where foreign students have to relate their limited linguistic knowledge to meaningful realizations of the language system in technical texts of immediate concern to their specialist studies. This research is an early effort to show how technical English is learned and, more specifically, what relevant factors are involved in the overall learning process.

Soheili, A., D. Barjasteh, and Laila Al Qadhi. Journal of Technical Writing and Communication (2001). Articles>Scientific Communication>Education>Language

Overcoming Barriers in Developing Conversation Skills: A Pedagogical Perspective  

This paper examines the relevance of culture to language learning, the meaning and the structure of conversation, the obstacles in developing good conversation skills, the impact of these obstacles on students’ communication skills in the first part of the paper. The second part describes the class-room based project carried out during the spring semester 2007, and reports the findings.

Inguva, Meena Lochana. Association for Business Communication (2007). Articles>Education>Business Communication

The Perception of Communication Related Value-Added Educational Activities: A Survey of Graduate Business Students    

The purpose of this article is to evaluate value-add methods and activities applied to organizational communication college-level course work. Graduate organizational communication faculty are aware that their classes serve as direct preparation for students entering business and professional careers. The knowledge learned and the skills acquired in these communication classes are abilities that students take with them to the career marketplace. As such, instructors look for ways to extend the boundaries of the classroom beyond the text and traditional instruction. Faculty believe that each method selected adds value to the educational experiences of students. However, do these methods and activities truly add value to the educational experience as the instructors hope they will? Furthermore, are specific programs more valuable than others?

Barker, Randolph T. and Robert H. Stowers. Journal of Technical Writing and Communication (2007). Articles>Business Communication>Education

Planning a Community: The Value of Online Learning Communities in Technical Communication  

Businesspeople, faculty, and students can participate in learning communities in a variety of ways. Online learning communities provide benefits to individuals and the group, even if a community uses only low-tech communication tools. Learning communities are important because they create a human connection often missing in our Internet communication and allow people from diverse locations and backgrounds to share information and experiences. Effective learning communities celebrate diversity and create a supportive environment for members working toward a common goal.

Porter, Lynnette R. STC Proceedings (2001). Articles>Education>Communication>Collaboration

Practicing Professional Communication Principles by Creating Public Service Announcements    

A primary goal of most introductory business and technical communication courses is to introduce students to the idea that the professional communication most of them will engage in is different from the writing they do for academic purposes. This overall idea covers several principles concerning professional writing. First, in an academic essay, a student may tell all he or she knows about a topic to an expert reader (the instructor); in professional writing situations, however, writers are most likely sharing only a small part of the information they know with nonexpert readers. Second, when writing in professional situations, writers must actively envision audiences different from themselves, audiences that will have different concerns and purposes than the writers do. Finally, the audience, purpose, and medium of a professional communication situation drive the choices a writer will make. If students are to understand these principles, discussing them in class is insufficient; students must also practice them. Implementing active learning that applies these principles authentically can be challenging. The makeup of many business and technical communication courses means that not all students share expertise in a given field that they can draw on for common assignments. Hypothetical assignments may not give students a deep sense of context, and students may continue to perceive the instructor as the real audience for such assignments.

Frederick, Terri. Business Communication Quarterly (2008). Articles>Education>Business Communication>Multimedia

Predicting Intended Unethical Behavior of Business Students  

What is the likelihood that our students will perform unethical behavior in the work environment? This study measures students’ intended behavior for four hypothetical unethical situations by investigating the following determinants: attitude toward the behavior (belief), subjective norm (pressure), perceived behavioral control, perceived personal outcome (benefit), and perceived social acceptance by others. Using the Fishbein model of planned behavior, belief was consistently the most powerful predictor of intent in all four situations. Perceived behavioral control, perceived personal outcome, and perceived social acceptance by others were moderately good predictors of intent. Subjective norm was the weakest predictor of intent.

Wilson, Barbara A. Association for Business Communication (2004). Articles>Education>Ethics>Business Communication

Problem-Based Learning in an Intercultural Business Communication Course    

Teachers of intercultural business communication may want to consider using problem-based learning (PBL), an instructional approach that places learners in problem-solving situations, that is, students are presented with messy and complex real-life problems that provide a context for learning concepts and developing skills. This article describes how ill-structured communication problems that emerge in intercultural business relationships in internationalizing small- or medium-sized enterprises are used to provide a context for learning. It explains how these problems are tackled by learners through the implementation of PBL in four stages: problem identification, information acquisition, information analysis, and problem resolution. Finally, it discusses the reactions of the students, external participants, and instructors to the PBL approach.

Saatci, Elizabeth. Journal of Business and Technical Communication (2008). Articles>Education>Business Communication

Some Philosophical Underpinnings for Communication: Western and Eastern Foundations as seen in Commonplace Principles  

This paper focuses on one area of Western and Eastern philosophical underpinnings for communication, namely, the use of Commonplaces. However, it needs to be pointed out that we mainly focus on the Western tradition, while making some preliminary references to the Chinese rhetorical tradition since Chinese culture has very rich sources of foundation of rhetoric and communication. However, to our knowledge, ‘Commonplaces’ is a research topic that has been embarked on because of its rich traditions. In particular, we visit this singular concept of Commonplaces in two cultures: First, a brief view of the Western rhetorical tradition relating to definition/theory behind the use of Commonplaces as used in the Classical, Medieval, and the Renaissance world as the basis for communicating either orally or in written form. Second, we will briefly trace some Chinese rhetorical underpinnings of using Commonplaces, philosophies, points of view that mankind could use to communicate better, get along with people in order to achieve both informative and persuasive ends.

Hildebrandt, Herbert and Yunxia Zhu. Association for Business Communication (2007). Articles>Education>Communication>International

"Stepping Lively": Reformatting the Gap Between Student Writing and Professional Writing    

Teachers of technical writing are urged to use computers not only for influencing the process of writing but also for designing and formatting the product of writing. Engineering students at a Midwestern university now submit final drafts of senior projects in commercial-style formats, thus increasing their range of skills in the act of preparing final written products and adopting some conventions of communicating in the workplace. Reformatting student writing to mimic commercial-quality writing not only increases the scope and responsibility of writing instruction, but also better prepares students to adapt to communication situations in the workplace.

Kumpf, Eric P. and Joseph T. Emanuel. Technical Communication Online (1996). Articles>Education>Writing>Business Communication

Teaching Business Communication in Singapore    

What is the primary focus of business communication teachers in classrooms in which English is not the native language of students? Do they concentrate on strategies for improved professional and interpersonal communication skills, or do they direct most attention to purely language issues? These questions have become more important because the number of nonnative English students in business communication classrooms in the United States, the United Kingdom, Australia, and so forth is increasing and because English is becoming more important for business and education in many Asian and African countries. This article outlines some of the language-related problems that occur when teaching nonnative speakers business communication and calls for a drive to address the issue of acceptable language usage in this context.

Goby, Valerie Priscilla. Journal of Business and Technical Communication (1999). Articles>Education>Business Communication>Asia

Teaching Communication Skills  

Communication skills training can be a hard sell among busy engineering students, but as professionals they won't get far without it. In fact, communication skills are the lifeline of any career. Carleton University has found a way to get the message across.

Artemeva, Natasha and Aviva Freedman. Engineering Dimensions (2000). Articles>Education>Communication

Teaching Corporate Communication Skills Through an Industry-Based International M.B.A. Program  

The International M.B.A. Program at the University of Memphis exemplifies corporate/educational cooperation. It focuses on international business theory and practice, excellent oral and written communication skills, computer skills, and a required internship in the student’s second language. Through the internship and other strategies, educators model the goal of working closely with industry to make students marketable in the global community. Both native and nonnative speakers of English master a second language in order to communicate effectively in international business settings.

Connors, Patricia E. STC Proceedings (1997). Articles>Education>Business Communication

Teaching Science Writing  

Teaching students how to write about science for the general public involves helping them research subjects, publications, and audiences. They should learn about research, organization of articles, audience analysis, and writing strategies, and use human interest, background information and examples, proper terminology and pace, and techniques to motivate readers to read the article.

Samson, Donald C., Jr. STC Proceedings (1999). Articles>Education>Writing>Scientific Communication

Teaching Students to Design Information About Difficult Subjects: Public Information About Pediatric AIDS  

Advanced technical communication students analyzed information about pediatric AIDS that was designed for dtrerent segments of the public. They then produced individual projects for local segments of the university and surrounding community. Through this assignment, students learned the importance of community standards in designing accurate and locally 'acceptable' communication about a difficult subject.

Porter, Lynnette R. STC Proceedings (1997). Articles>Education>Scientific Communication>Biomedical

Teaching Technical Writing to University Students Using the Medical Report  

Technical and medical writing share many similar properties. Using a medical report assignment, in which students research and write about a physical or mental disease, is an effective tool that introduces the principles of technical writing. The assignment for lower division students is to write in the IMRAD format, while upper division students compose a report integrating multiple sources cited in CBE documentation style. In each case, adhering to fact-based, clear, audience-appropriate language in a technical format provides the student with valuable practice writing in this important genre.

Mizrahi, Janet. STC Proceedings (2003). Articles>Education>Scientific Communication>Biomedical