Does Design Matter in Comparison to Content?

Few people have ever commented about my blog’s design at all. The same goes with the music intros for my podcasts. I can change the music each time, and no one ever responds. In contrast, if a post has good content, I see a steady stream of comments. My experience leads me to conclude that content is about 90% important, and design is 10% important.

Johnson, Tom H. I'd Rather Be Writing (2008). Articles>Document Design>Visual Rhetoric>Writing