Dabbling in Document Design

One of the advantages that print journalists have is that they learn document design on the job. Today, thanks to computers and design packages, design awareness is very high. Even the novice computer user becomes proficient in designing documents within a few days, if not weeks. Usually, templates are available for brochures, reports, books, etc. All you need to do is fill in the contents in the readymade template.

Kamath, Gurudutt R. IT People (2003). Articles>Document Design>Document Design>Visual Rhetoric

From Pen to Print: The New Visual Landscape of Professional Communication     

Visual design has played an important role in the historical development of professional communication. The technology of laser printing has reestablished the importance of visual language in functional communication, transforming contemporary document design and redefining its relation to the traditions of handwritten, typewritten, and printed text. During this period of transition, three factors will shape the new visual language: (a) the development of a visual rhetoric that represents design as an integral part of the message rather than merely as external "dress," (b) the rediscovery of aesthetics as a legitimate factor in text design, and (c) the use of empirical research--particularly context-specific research--to guide the document design process.

Kostelnick, Charles. Journal of Business and Technical Communication (1994). Articles>Document Design>Visual Rhetoric>Printing

Influence of Burke and Lessing on the Semiotic Theory of Document Design: Ideologies and Good Visual Images of Documents    

The syntactic aspect of semiotic theory, especially its "aesthetic principle," is very influential in document design theories and practices. It has its roots in Burke's and Lessing s gender-related theories of images. Thus, it is laden with ideologies: it embodies our patriarchal attitudes and our iconophobia. Employing the semiotic theory in document design, we are making choices to reinforce the gender-related ideology in Burke's and Lessing's theories. It is time for us to re-conceive the "aesthetic principle" by de-emphasizing it and to adopt the reconciliation approach to design effective documents targeted at various rhetorical situations.

Ding, Daniel D. Journal of Technical Writing and Communication (2000). Articles>Document Design>Visual Rhetoric>Theory

Karen A. Schriver: The InfoDesign interview

Karen Schriver is the author of Dynamics in Document Design: Creating texts for readers, an extensive, multidimensional portrait of what readers need from documents and of ways to integrate word and image in order to better meet those needs. She is the former co-director of the graduate program in technical communication and document design at Carnegie Mellon University. Her company, KSA Document Design and Research, helps organizations improve the quality of their paper and electronic communications through strategies based on research and best practices.

Bogaards, Peter J. InformationDesign (2005). Articles>Interviews>Document Design>Visual Rhetoric

Page Design: Directing the Reader's Eye  

Sevilla discusses principles of effective page design and techniques that ensure consistent document layout.

Sevilla, Christine. Intercom (2002). Articles>Document Design>Visual Rhetoric

Supra-Textual Design: The Visual Rhetoric of Whole Documents    

Supra-textual design encompasses the global visual language of a document and operates in three modes: textual, spatial, and graphic. The rhetoric of supra-textual design includes structural functions that provide global organization and cohesion and stylistic functions that affect credibility, tone, emphasis, interest, and usability. Supra-textual rhetoric extends to other documents through conventional codes and through sets and series. Because writers may not control the end product of supra-textual design, intention may also be a rhetorical factor.

Kostelnick, Charles. Technical Communication Quarterly (1996). Articles>Document Design>Rhetoric>Visual Rhetoric

A Systematic Approach to Visual Language in Business Communication    

Although business communication relies heavily on the visual, current approaches to graphics and text design are prescriptive and unsystematic. A 12-cell schema of visual coding modes and levels provides a model for describing and evaluating business documents as flexible systems of visual language. Emphasizing clarity and objectivity, the 'information design' movement has generated guidelines for creating functional visual displays. However, visual language in business communication is seldom rhetorically 'neutral' and requires adaptation to the contextual variables of each document, a goal the writer can achieve by com bining visual and verbal planning in the same holistic process.

Kostelnick, Charles. JBC (1988). Articles>Business Communication>Document Design>Visual Rhetoric

Using Text Organizers  

Many technical documents are rich in text and poor in graphics. Not all documents have photographs and illustrations to provide the reader with visual cues. Text organizers can be used as a method for relieving the visual grayness that happens when a document is all text. Headlines, kickers, subheads, headers, footers, pull quotes, and bulleted lists are all text organizers that can be used throughout a technical document to promote a better flow of information.

Sadowski, Mary A. STC Proceedings (2002). Articles>Document Design>Visual Rhetoric>Technical Illustration

Visual Texts: Format and the Evolution of English Accounting Texts, 1100-1700    

Emphasis on page design, as an aid to visual accessibility, did not receive attention in modern technical writing until the 1970s. However, accounting documents and instructional texts utilized format and document design strategies as early as the twelfth century to enhance the organization of quantitative data and linear bookkeeping entries. Format in text was used to reflect the arrangement used in oral accounting practices and to produce uniform documents. Thus, format was integral to the rise of pragmatic literacy of the commercial reader. During the Renaissance, these early format strategies received impetus from Ramist method. The result was design strategies that attempted to capture the rigid principles of organization fundamental to commercial accounting. These early accounting documents also illustrate the plain style that would become the focus of the later decades of the seventeenth century. Clarity in language paralleled clarity in page design for the sole purpose of eliminating ambiguity on the page and on the sentence level. Plain style was thus nurtured by financial forces long before the advent of natural science.

Tebeaux, Elizabeth. Journal of Technical Writing and Communication (2000). Articles>Document Design>Visual Rhetoric>History

What We Can Learn About Document Design From A Study of the Visual Convergence of the News Media  

Information presentation trends that traverse media boundaries point to a visual convergence among print, television, and the web. Examination of how this process takes place through “remediation” in the news media provides insight into the broader media and cultural context in which technical documentation resides. Creating new knowledge for technical communicators who are beyond an elementary understanding of document design requires interdisciplinary research that investigates how usability is redefined in an age of visual convergence.

Cooke, Lynne. STC Proceedings (2002). Articles>Document Design>Visual Rhetoric

Visuals and Specialization Present Possibilities for Handling the Information Overload Crisis

Professional communicators and attorneys have long stood side by side as both fought to win in court—one in the court of law, the other in the court of public opinion. These two sometimes wary compatriots, however, are now beginning to partner more frequently to garner the best results for the executive suite.

Larkin, T.J. and Sandar Larkin. Communication World Bulletin (2005). Articles>Document Design>Visual Rhetoric>Charts and Graphs