In this article, the author demonstrates that the semiotic model proposed by Charles Morris enables us to optimize our understanding of technical communication practices and provides a good point of inquiry. To illustrate this point, the author exemplifies the semiotic approaches by scholars in technical communication and elaborates Morris's model through analyzing visual and verbal elements of technical communication brochures from semantic, syntactic, and pragmatic levels. The discussion of semiotic approach reinforced by various examples illustrates that the semiotic model can be a tangible theoretical and practical tool to help students and practitioners study and analyze the use of visual and verbal elements in technical communication.
Fan, Jiang-Ping. Journal of Technical Writing and Communication (2006). Articles>Document Design>Assessment>Semantic
Comparative User-Focused Evaluation of User Guides: A Case Study

A comparative evaluation of two user guides,--the document traditionally used by a company and a model document designed on the basis of research results and recommendations,--was carried out using a number of complementary approaches focusing on the user. The quality and suitability of these documents for the target audience were assessed in terms of content, structure, presence of certain organizational devices (such as headings) and pictures included. The results revealed that the model document was more attractive, more efficient, and better adapted to users' needs, thanks to its modular organization (being structured according to "functions"), a large number of pictures, the presence of headings, and rationalization of the vocabulary used.
Ganier, Franck. Journal of Technical Writing and Communication (2007). Articles>Documentation>Assessment>User Centered Design
Why Designers Fail: The Report
Last week I announced a study on why designers fail - exploring the reasons why designers, and people who work with designers, believe designers don’t achieve the results they desire. I presented the results as UIE 13 last week, and as promised here is a summary. Prize winners will be announced soon. Many top reasons for failure are not typically considered design issues, such as collaboration skills, persuasion skills, and receiving critical feedback.
Berkun, Scott. ScottBerkun.com (2008). Articles>Document Design>Assessment
There are 15 readers currently online: 0 registered users and 15 guests. Register.

![]()
![]()


![]()
![]()
![]()