Write for Reuse

Users often see online content out of context and read it with different goals than you envisioned. While you can't predict all such goals, you can plan for multiple uses of your text.

Nielsen, Jakob. Alertbox (2009). Articles>Content Management>Writing>Information Design

さまざまな利用を想定して書く

オンラインコンテンツは、文脈とは無関係にユーザーの目にとまることが多い。本来想定された目的とは違う目的で読まれることもよくある。そうした目的を全部予測することはできないが、テキストのさまざまな利用を考慮することはできる。

Nielsen, Jakob. Usability.gr.jp (2009). (Japanese) Articles>Content Management>Writing>Information Design

Content Curation: A Manifesto

A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. I think that professional writers and technical writers should consider a move towards this role. We already search for and find the best content, sift through loads of content, discard poor content, and publish the most worthy content whenever a software release goes out. This description also sounds like something a content strategist would do as part of their analysis of the content.

Gentle, Anne. Just Write Click (2009). Articles>Content Management>Information Design>Technical Writing