Avoid Santa Claus Approach to Content Management

The Santa Claus approach to content management creates a content management software wish list. It believes in the magic of technology to sweep away any and every problem. Typically, those who believe in Santa don't believe in defining their processes, or figuring out just why they need a website in the first place.

McGovern, Gerry. New Thinking (2004). Articles>Content Management>Web Design>Technology