Integrating Social Media into a Web Content Strategy

Outside of the tech industry, skepticism and fear are the norm when it comes to social media. But it is simply about finding the best way to communicate with an audience. Social media consists of the same content already in use: text, audio, images, and video. The difference lies in its ability to open up new channels of communication.

Parrott, Britt. Digital Web Magazine (2008). Articles>Content Management>Web Design>Social Networking

Social Publishing ≠ Social Networking - So What Is It?

John Willis recently published a post that equates social publishing with social networking. While the post is pretty good, and I agree with most of the points, I need to correct the bit about the definition of social publishing. It’s way more than social networking. Let me explain.

Whatcott, Jeff. At First Light (2008). Articles>Content Management>Web Design>Social Networking