Content Strategy: The Philosophy of Data

As interactions proliferate, so does the content that supports them. Why should software professionals take a step back and examine their content from a philosophical perch? Rachel Lovinger takes a look at content strategy and the benefits of its perspectives.

Lovinger, Rachel. Boxes and Arrows (2007). Articles>Content Management>Theory>Content Strategy

Exactly What Is Content, Anyway?

Not too long ago, one of the key people behind a substantial e-commerce operation confidently assured me, 'Content is not a consideration for our site. We just sell stuff – we don't publish content.' CRINGE!!! This statement reflects a sadly limited understanding (a profound misunderstanding, actually) of the nature and role of content in online media. Content is a broad term, with broad implications. It includes far more than article-style material.

Gahran, Amy. Contentious (2001). Articles>Content Management>Theory