Single Sourcing in Technical Communication
No term has caused such a sensation in recent years among technical writers and illustrators as 'Single Sourcing.' The reasons: Enormous amounts of text and image material builds up in documentation and illustration companies. It is not uncommon for individual documents to contain several thousands of pages. If this is translated into several languages, then the administration needs are greater for both texts and graphics (graphics can contain text which must also be translated).
Fibinger, Iris. SVG Open (2002). Articles>Content Management>Single Sourcing>Technical Writing
Structured Content: What's in it for Writers?
Everyone has heard (or experienced) stories of CMS or knowledge management initiatives that did not work because content contributors refused to use the tools deployed or were unwilling or unable to supply content in the format required. The conclusion often reached is that writers cannot give up their WYSIWYG tools and that any attempt to make them do so is doomed to failure. On the other hand there are always those who will reply with stories of systems where writers have successfully adapted to the use of XML or SGML, and the CMS is working well. All that is required to duplicate this success, they maintain, is that writers must be forced and/or trained to use the new tools.
Baker, Mark. CMSwatch (2002). Articles>Content Management>Single Sourcing>Writing
The Myth of Single-Source Authoring 
Single-source publishing is a zombie idea that revives itself periodically and refuses to stay dead. Its zombie supporters chant its purported benefits as a “write once, publish to many” promise and ploddingly follow it as their ultimate goal for mechanized authoring and machine translation. As an object-oriented writing methodology, it is as human as present-day robot technology—good only for conveyor belt assembly or specialized tasks, and always very expensive to implement. Single-source publishing lacks purpose in today’s world of information turnover and the dynamic nature of the Web 2.0 moving to Web 3.0 landscape.
Hiatt, Michael. Mashstream (2009). Articles>Content Management>Single Sourcing>Writing
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