Content reuse is fundamental to a successful unified content strategy.This chapter defines content reuse and the benefits ofits use.It explores how other industries have employed reuse for decades to improve their processes and the quality oftheir products. Content can be reused in many ways. The choice ofthe different methods and options for reuse are dependent upon your organization’s needs and technology.This chapter details the pros and cons ofusing each method and the associated options,and it provides the concepts that underlie the remainder ofthe book.
Rockley, Ann. AIfIA (2003). Articles>Content Management>Single Sourcing>Content Strategy