Avoid Long-Term Strategies

When it comes to information management or content management strategies, particularly at the enterprise level, there is a strong tendency (and desire) to create long-term plans. This briefing will explore some of the issues encountered when creating and executing long-term plans, and will argue for an approach that delivers benefits on a much more frequent basis.

Robertson, James. Step Two (2007). Articles>Content Management>Planning

Content Management: Web Publishing Needs Real Discipline

Too many organizations take an unprofessional approach to the content they publish on the Web. Many web managers still seem to believe that if they get the technology right the publishing will look after itself. Quality publishing requires skill and discipline. Unfortunately, discipline is something many web teams are lacking.

McGovern, Gerry. New Thinking Newsletter (2003). Articles>Content Management>Planning

Don't Start With Technology

I've seen dozens of companies waste hundreds of thousands of dollars because they chose their management tools before they had a clear understanding of their business needs, information life cycle and content.

Rockley, Ann. Transform (2004). Articles>Content Management>Planning

Planning and Analysis Articles and Surveys

Provides you with several resources you may find valuable during the planning and analysis phases of implementing content management.

Abel, Scott. Rockley Bulletin (2004). Articles>Content Management>Planning

A Unified Content Strategy

Today's organizational content is created by multiple content creators (marketing/communications, HR, engineering/product development, technical publications/product support, training) delivered to multiple content users (customers, suppliers, channel part-ners, and employees) and delivered through multi-channel information products (Internet, e-commerce, e-catalog, intranet, portals, marketing/communication/product materials, documentation, training, and support) in multiple media (Web, paper, wireless). Too often, content is created by authors working in isolation from other authors within the organization. Walls are erected among content areas and even within content areas, which leads to content being created, and recreated, and recreated, often with changes or differences at each iteration resulting in increased costs, reduced quality, and potentially ineffective materials. We call this the Content Silo Trap. While content migration tools can help, particularly with legacy content, planned reuse is the next step in facilitating content reuse.

Rockley, Ann. e-Doc (2002). Articles>Content Management>Planning