There are two main publishing models used by content management systems: dynamic and batch publishing, and each has its strengths and weaknesses.
Robertson, James. Step Two (2003). Articles>Content Management>Methods
Effective Content Reuse: Storing Paragraphs, Not Topics, Is Key to Content Management Success
Most content management organizations promote the concept that in order to reuse content you must segment content into topics. This approach works well for technical information because with technical content you are describing concepts, asking people to perform tasks or follow steps, or providing reference material. Consequently, you can reasonably and easily create topics that represent concise ideas, and ultimately, small chunks of content. However, while people might comprehend the benefits that topic-oriented documentation provides, they generally don't grasp the downsides of such an approach.
Trotter, Paul. Content Wrangler, The (2008). Articles>Content Management>Methods
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