categoryallspace2-Articles Content Management Marketing http://tc.eserver.org/dir/Articles/Content-Management/Marketing A directory of resources about articles and content management and marketing in the field of technical communication. en-us Copyright (c) 2005-08 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Articles/Content-Management/Marketing http://tc.eserver.org/28198.html http://tc.eserver.org/28198.html According to a June 2006 study conducted on behalf of the Online Publishers Association (OPA) by the Center for Media Design at Ball State University, advertising dollars aren't keeping up with skyrocketing consumer web demand. http://tc.eserver.org/27045.html http://tc.eserver.org/27045.html Despite an 11+ year history in the marketplace, CMS technology remains poorly understood by many prospective buyers. In the meantime, the field of available suppliers has never been broader or noisier. Most CMS salespeople I know are good educators, but they also have quotas to meet. Under these circumstances, vendors will sometimes short-cut important discussions about functionality and pricing with simple -- but not always completely truthful -- answers. So here's a list of 10 common myths you might hear during the sales process.