#29750
When it comes to information management or content management strategies, particularly at the enterprise level, there is a strong tendency (and desire) to create long-term plans. This briefing will explore some of the issues encountered when creating and executing long-term plans, and will argue for an approach that delivers benefits on a much more frequent basis.
Robertson, James. Step Two (2007). Articles>Content Management>Content Strategy
#28933
Better Content Management through Information Architecture
Content Management Systems promise so much: content is easier to publish, easier to update, and easier to find and use. Lots of promises, but do CMSs really deliver? Masood Nasser examines why Content Management Systems often fail and shows how Information Architecture can come to the rescue.
Nasser, Masood. Boxes and Arrows (2007). Articles>Content Management>Information Design>Content Strategy
#31272
Companies Struggling with Unstructured Content
Firms wrestling with unstructured data such as emails and spreadsheets don't see enterprise content management as the answer to their problems.
Milne, Janine. Computer Business Review (2008). Articles>Content Management>Content Strategy>Metadata
#20388
Content Management: Web Publishing Needs Real Discipline
Too many organizations take an unprofessional approach to the content they publish on the Web. Many web managers still seem to believe that if they get the technology right the publishing will look after itself. Quality publishing requires skill and discipline. Unfortunately, discipline is something many web teams are lacking.
McGovern, Gerry. New Thinking (2003). Articles>Content Management>Content Strategy
#28930
Content Strategy: The Philosophy of Data
As interactions proliferate, so does the content that supports them. Why should software professionals take a step back and examine their content from a philosophical perch? Rachel Lovinger takes a look at content strategy and the benefits of its perspectives.
Lovinger, Rachel. Boxes and Arrows (2007). Articles>Content Management>Theory>Content Strategy
#30438
Content: What is it and Why Should You Manage It?
A unified content strategy can help your organization to avoid the Content Silo Trap, reducing the cost of creating, managing, and distributing content, and ensuring that content effectively supports your organizational and customer needs. A unified content strategy is a repeatable method of identifying all content requirements up front, creating consistently structured content for reuse, managing that content in a definitive source, and assembling content on demand to meet your customers' needs.
Kostur, Pamela. STC Chicago (2005). Articles>Content Management>Content Strategy
#25826
I've seen dozens of companies waste hundreds of thousands of dollars because they chose their management tools before they had a clear understanding of their business needs, information life cycle and content.
Rockley, Ann. Transform (2004). Articles>Content Management>Content Strategy
#31747
These are exciting times and we have a great opportunity to finally leverage technical communications into the spotlight. The value of information is finally being properly realised, and we are ideally placed to help any organisation make the most of what information they have and help them understand and create the information they really need.
McLean, Gordon. One Man Writes (2008). Articles>Content Management>Content Strategy
#21768
Content reuse is fundamental to a successful unified content strategy.This chapter defines content reuse and the benefits ofits use.It explores how other industries have employed reuse for decades to improve their processes and the quality oftheir products. Content can be reused in many ways. The choice ofthe different methods and options for reuse are dependent upon your organization’s needs and technology.This chapter details the pros and cons ofusing each method and the associated options,and it provides the concepts that underlie the remainder ofthe book.
Rockley, Ann. AIfIA (2003). Articles>Content Management>Single Sourcing>Content Strategy
#22414
Information Architects and Their Central Role in Content Management
The process of content management begins when an organization comes to the realization that it needs a system to manage content. While the interpretation of the term content management (CM) can be as simple as a set of guidelines for organizing and maintaining content, more typically today it means a sophisticated software-based system. A full-featured content management system (CMS) takes content from inception to publication and does so in a way that provides for maximum content accessibility and reuse and easy, timely, accurate maintenance of the content base.
Warren, Rita. ASIST (2001). Articles>Content Management>Information Design>Content Strategy
#23636
Information Architecture of Content Management
When people think about content management, they generally think about it from a systems perspective, focusing primarily on tools and technology. While it is true that content management usually requires a technological solution, it also requires that content be designed for reuse, retrieval, and delivery to meet your authors' and customers' needs. Content management requires that tools be configured to support authoring, reviewing, and publishing tasks, but first, those tasks must be designed. Designing content and the processes to create, review, and publish it is what information architecture is all about. The Information Architecture section of The Rockley Report will focus on the different aspects of information architecture for content management. This article introduces you to some of the components of information architecture that we will cover in The Rockley Report over time.
Rockley, Ann. Rockley Bulletin (2004). Articles>Content Management>Information Design>Content Strategy
#14175
Integrating Content Management with Portals: Meeting Enterprise Information Needs 
Effective communication is a top priority for most businesses. To help create, manage, and access information that is used to conduct e-business, technologies such as content management (CM) and enterprise information portals (EIP) are dominating IT and CIO discussions. We will review how these rapidly evolving technologies come together to provide benefits for enterprise implementers. Given the historical deployment of these technologies, many associate the application of content management solutions to externally facing sites, serving transactional e-business needs; and the application of portals to internally facing sites for general employee access to a wide range of information sources and applications. However, both technologies can provide support for the complete information lifecycle, from information creation to management to delivery.
CAP Ventures. Articles>Content Management>Information Design>Content Strategy
#22453
Review: Managing Enterprise Contact 
By the time I finished reading Managing Enterprise Content, I was excited! For me, the book answered questions about a unified content strategy on two levels: Not only did it address unified content strategy as a strategic business objective; it also unified the strategic directions that the umbrella of technical communication and training professions have been moving towards over the past decade: single-sourcing, corporate branding implementation, critical involvement in software or system development life cycle (SDLC) methodologies, and even implementation of ISO9000 compliance.
Hannigan, Mark. TECHWR-L (2003). Articles>Reviews>Content Management>Content Strategy
#23638
Planning and Analysis Articles and Surveys
Provides you with several resources you may find valuable during the planning and analysis phases of implementing content management.
Abel, Scott. Rockley Bulletin (2004). Articles>Content Management>Content Strategy
#26742
Storage and Enterprise Content Management 
Almost one-third of the users reported that more than 40 percent of the storage spending is for unstructured documents and information--I think that percentage will continue to grow annually. Further, AIIM President John Mancini, who prepared the report, found that larger organizations especially are aggressively pursuing consolidation and rationalization of their storage and archiving strategies--but that cost is not the prime motivation behind those activities.
McKellar, Hugh. KMworld (2006). Articles>Content Management>Information Design>Content Strategy
#28562
Structured Content Management in the Enterprise
As other areas within organizations begin to consider structured content for the same reasons as technical communication departments, technical communicators have a golden opportunity to assist others in their move toward structured CM.
Rockley, Ann. Intercom (2007). Articles>Content Management>Information Design>Content Strategy
#30685
To Structure or Not to Structure
Behind all the questions about how to model something is a bigger question: do you model it at all? When is it obvious to structure some content, and when do you just throw it into the 'WYSIWYG pile'?
Gadgetopia (2008). Articles>Content Management>Information Design>Content Strategy
#25830
Today's organizational content is created by multiple content creators (marketing/communications, HR, engineering/product development, technical publications/product support, training) delivered to multiple content users (customers, suppliers, channel part-ners, and employees) and delivered through multi-channel information products (Internet, e-commerce, e-catalog, intranet, portals, marketing/communication/product materials, documentation, training, and support) in multiple media (Web, paper, wireless). Too often, content is created by authors working in isolation from other authors within the organization. Walls are erected among content areas and even within content areas, which leads to content being created, and recreated, and recreated, often with changes or differences at each iteration resulting in increased costs, reduced quality, and potentially ineffective materials. We call this the Content Silo Trap. While content migration tools can help, particularly with legacy content, planned reuse is the next step in facilitating content reuse.
Rockley, Ann. e-Doc (2002). Articles>Content Management>Content Strategy
#33262
Creating a Content Strategy for Your Website
People are looking for content to help them reach their goals, and you should start any site redevelopment by drawing up a content strategy designed to satisfy the user. We're currently doing this for a couple of our clients, and working through it ourselves now we've finally found the time to revamp our own presence (the cobbler's children and all that).
Moore, David. IQcontent (2003). Articles>Web Design>Content Management>Content Strategy
#33284
Managing the Complexity of Content Management
Content management systems suck. Or so you would think from the strife heard from analysts and practitioners alike. And yet, many websites regularly publish vast amounts of information with superior control and ease compared to manually editing pages. So where’s the disconnect between what’s possible and the too-often failure of CMS?
Lombardi, Victor. Boxes and Arrows (2004). Articles>Content Management>Information Design>Content Strategy
#33398
Moving Toward a Content Reuse Strategy, Slowly and Carefully
The authors of this article use their own experience in implementing a content reuse strategy to assist the reader in effectively making the changes necessary while minimizing the effect on the departments or the company as a whole.
Evans, Jeannette P. and Julianne K. Forsythe. Intercom (2008). Articles>Content Management>Content Strategy>Workflow
#33637
The Discipline of Content Strategy
We, the people who make websites, have been talking for fifteen years about user experience, information architecture, content management systems, coding, metadata, visual design, user research, and all the other disciplines that facilitate our users’ abilities to find and consume content. Weirdly, though, we haven’t been talking about the meat of the matter. We haven’t been talking about the content itself.
Halvorson, Kristina. List Apart, A (2008). Articles>Content Management>Content Strategy>Writing
#34042
Ten Things To Consider When Choosing The Perfect CMS
Choosing a content management system can be tricky. Without a clearly defined set of requirements, you will be seduced by fancy functionality that you will never use. What then should you look for in a CMS?
Boag, Paul. Smashing (2009). Articles>Content Management>Software>Content Strategy
#34122
Why Do We Still Have Vendor Lock-In?
There's a common myth that one of the main reasons enterprise customers get locked in to a particular vendor's technology is the huge investment (of time and money) that goes into specifying, procuring, rolling out, and maintaining a large system. I was talking to a financial analyst the other day about this very phenomenon. The name of a well-known CMS vendor came up. My financial-analyst friend -- somewhat new to the software biz -- asked whether the huge cost of rolling out, training for, and maintaining a large system didn't pose an enormous disincentive for customers considering moving to another system. I said no, that's a myth.
assertTrue (2009). Articles>Content Management>Faculty>Content Strategy
#34384
Although wikis have gained substantially in popularity since they first appeared some ten years ago, many enterprises still begin their wiki projects with unrealistic expectations.
Jespersen, Dorthe R. CMS Watch (2009). Articles>Content Management>Wikis>Content Strategy
