Content: What Is It and Why Manage It? 
Fuelled by our own frustrations and fear of 'The Server' and 'inspired' by the frustrations of others, we set out to tackle 'content' and figure out ways to effectively create and manage it.
Kostur, Pamela. Rockley Bulletin (2003). Articles>Content Management
Content: What is it and Why Should You Manage It?
A unified content strategy can help your organization to avoid the Content Silo Trap, reducing the cost of creating, managing, and distributing content, and ensuring that content effectively supports your organizational and customer needs. A unified content strategy is a repeatable method of identifying all content requirements up front, creating consistently structured content for reuse, managing that content in a definitive source, and assembling content on demand to meet your customers' needs.
Kostur, Pamela. STC Chicago (2005). Articles>Content Management>Content Strategy
Converting from Paper to Online 
This demonstration describes the process and pitfalls encountered during the conversion of paper documents to online, CD-ROM documents that occurred at Cisco Systems, Inc.
Altemus, Desiree L. STC Proceedings (1994). Articles>Content Management>Single Sourcing
CoRR: A Computing Research Repository

This paper describes the decisions by which the Association for Computing Machinery integrated good features from the Los Alamos e-print (physics) archive and from Cornell University's Networked Computer Science Technical Reference Library to form their own open, permanent, online “computing research repository” (CoRR). Submitted papers are not refereed and anyone can browse and extract CoRR material for free, so CoRR's eventual success could revolutionize computer science publishing. But several serious challenges remain: some journals forbid online preprints, the CoRR user interface is cumbersome, submissions are only self-indexed, (no professional library staff manages the archive) and long-term funding is uncertain.
Halpern, Joseph Y. Journal of Computer Documentation (2000). Articles>Content Management>Web Design
Create XML Structure in an InCopy Document 
Use XML in Adobe® InCopy 2.0, to apply tags to parts of a document, and then export the document as an XML file.
Adobe (2003). Articles>Content Management>Software>XML
Creating Single-Sourced Information Products 
Until recently, single sourcing has been limited to the process of putting identical information into multiple information products. However, the results of a singlesourced approach need not be identical. You can customize the outputs to contain only the information that is appropriate for the specific situation. This presentation provides a high-level overview to the advantages of single sourcing and how to implement and maintain such a solution.
Stevens, Dawn M. STC Proceedings (1999). Articles>Content Management>Single Sourcing
Curing Publishing Woes with a Content Management System 
Mescan's article helps technical communication managers determine which content management solutions are best for their particular goals and problems.
Mescan, Suzanne. Intercom (2004). Articles>Content Management>Single Sourcing
Customer-Centric Content Management: Level 3 Building the Customer Relationship
Customer Relationship Management (CRM) relies on both methodologies and technologies to assist an organization with the management of all aspects of interaction a company has with its customer. Companies achieve an effective CRM strategy by centralizing information about their customers, ensuring they have access to effective support channels (e.g., self-service, call centers) and by making a concerted effort to know as much as possible about their customers. Knowledge about the customer makes it possible to closley match customer needs with targeted product plans and offerings, point customers to the right information at the right time, and help them accomplish their tasks.
Rockley Bulletin (2006). Articles>Content Management>Management>CRM
Customizing the Appearance of Your Manual, Help System, and HTML Help System 
Doc-To-Help gives Help authors complete control over the look, feel, and content of a project's printed manual, Windows Help system, HTML files, and HTML Help system. Maintaining different content is controlled using Doc-To-Help's conditional text feature, which allows authors to mark content for print-only, online-only, WinHelp-only, and so on. In this article we discuss how you control the appearance of the printed manuals and Help using Word templates, and HTML output using cascading style.
ComponentOne (1999). Articles>Content Management>Single Sourcing>Documentation
Dealing with Images in Content Management Systems, Part 1
Most web-based content management systems offer a variety of tools to help contributors enter text. When it comes to graphics, content contributors are usually expected to provide web-ready images to the system. This means that either editorial users needs to know about image optimisation and web image formats, or additional staff are required to make web-ready images out of raw materials. This article demonstrates a technical solution to this problem.
Crane, Tom. Code Project, The (2006). Articles>Content Management>Graphic Design>ASP
Death to Lorem Ipsum and Other Adventures in Content
Kristina agreed to push the thinking further with a discussion about content, UX teams, and how the relationships can be strengthened to create experiences and projects that really sing. The resulting conversation start with content basics and closes with a bold challenge.
Halvorson, Kristina and Kate Rutter. Adaptive Path (2008). Articles>Interviews>Content Management
Debbie Kennedy on Modular Writing and Reusability
Kennedy's presentation on modular writing and reusability was attended by about 200 people. In her presentation, Debbie explained how to chunk content by first looking at different content types: procedures, processes, facts, principles, and so forth. She also mentions a tool called Content Mapper that writers can use to chunk and reuse information through Microsoft Word.
Kennedy, Debbie. Tech Writer Voices (2007). Articles>Writing>Content Management>Podcasts
Definition of Information Management Terms
There is considerable confusion in the marketplace regarding the definition of various information management terms. The scope and role of specific information systems is particularly blurry, in part caused by the lack of consensus between vendors. With the aim of lessening this confusion, this briefing provides an at-a-glance definition of terms for a range of information systems.
Robertson, James. Step Two. Articles>Content Management>Single Sourcing>Glossary
Delivering Content That Makes a Difference 
Local control facilitates informed decision-making by giving users access to highly relevant and timely information.
Trippe, Bill. Gilbane Report (2004). Articles>Content Management
Demonstration of an XML-Based Content Management System Implementation 
The impact of XML and content management on the field of technical communications is no longer just a speck on the horizon. This paper presents techniques and observations from the trenches of a real-world XML-based content management system implementation that is being used to develop and publish print and online documentation at a prominent software company.
Bookless, Jody, Annette Marx and Scott Davis. STC Proceedings (2005). Articles>Content Management>XML
Designing and Planning Modular Content Projects 
Modular writing involves writing, labeling, storing, and assembling content modules. Read about how to design and plan a modular writing project and how this writing system affects traditional roles and responsibilities within a publications team.
O'Connor, Virginia. Intercom (2006). Articles>Content Management>Workflow
Developing a Content-Management Strategy: Implications in a Multi-Language Environment 
Why we went to a single-source CMS and how we went about it.
Douma, Barbara. ComTech Services (2001). Articles>Content Management>Single Sourcing>Case Studies
Developing a Database Publishing System: A Demonstration 
We developed a database publishing system that uses raw data from a database and produces camera ready copy using Microsoft Access, FrameMaker, and Brio Publish. This type of project requires a project plan that defines the scope of the project, a complete understanding of the various relationships in the database, selection of the right tools for the task, and a sensitivity to the needs of the users who face dramatic change in their environment. This demonstration focuses on all aspects of this effort.
Cantoni, Georgina C. and Judith L. 'Judy' Glick-Smith. STC Proceedings (1995). Articles>Content Management>Single Sourcing>Microsoft Access
Developing and Maintaining a Large Document for Publication in Multiple Media 
This paper outlines the development of the Software Technology Reference Guide—a 500-page directory of software technologies— from the planning phase to its publication in both hard copy and HTML. It explores the problems of coordinating multiple, remotely located authors; producing frequent drafts when material is changing rapidly; managing a large documentation project; maintaining a source document for publication in multiple media; and handling the conversion of a complex hard-copy document to a usable online document.
Brune, Kimberly. STC Proceedings (1998). Articles>Content Management>Single Sourcing
Developing Information for Multiple Formats: You Can Get There from Here 
This paper describes the experiences of SAS Institute Inc. in developing single-source software documentation for presentation in multiple formats. The project is an ongoing team effort from all areas of the Publications Division. Our main goal is to develop online and hardcopy reference documentation. Toward this end, we set goals of using single-source files, reusing information, and tracking all information chunks and the relationships among them. To accomplish these goals we had to make decisions about the tools we are going to use, what information we are going to include, how we will design and present the modular information, linking and indexing strategies, and testing. This paper discusses the choices we made in light of our goals.
Moell, Patricia G. and Helen F. Weeks. STC Proceedings (1996). Articles>Content Management>Single Sourcing
Device Indepenence: Single Sourcing's Other Side 
Considers the possible ramifications for technical communicators of device-independent publishing.
Perlin, Neil E. Intercom (2005). Articles>Content Management>Single Sourcing
The Dilemma of Credibility vs. Speed 
CoRRs implicitly constrained but officially open acceptance policy for submitted papers raises concerns about both censorship and credibility. To avoid refereeing incoming papers yet still help readers assess their merits, CoRR could use coordinated public comments and ratings in the manner of some online auctions and booksellers.
Prekeges, James G. Journal of Computer Documentation (2002). Articles>Content Management>Online
Distributed Workgroups Employing Single-Sourcing Techniques Around the Globe 
Single sourcing, which is increasingly used at the technical writer's workplace, has now reached the classroom of Technical Communication programs. This paper examines the impact of working on an XML-based single-sourcing solution on a geographically diverse graduate student team whose partners were all singlesourcing novices. It shows that managing communication within the virtual team is superordinate to managing the publication process. The paper discusses best-practice strategies for transient start-up publication teams, which rely solely on online communication, pointing to the differences between teams in the classroom and in business organizations.
Kaempf, Charlotte. STC Proceedings (2003). Articles>Content Management>Single Sourcing
Single sourcing is good, I’m sure most of us can agree on that, but I’ve recently been wondering if perhaps DITA isn’t quite good enough?
McLean, Gordon. One Man Writes (2007). Articles>Content Management>XML>DITA
Do Staff Make Use of Personalisation Features?
Organisations around the world have already made their first forays into personalisation, however many more organisations are questioning what to personalise and how to go about it. So who is using personalisation and how effective is it?
Grenfell, Catherine. Step Two (2007). Articles>Content Management>Personalization>Usability
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