All Business Students Need to Know the Same Things! The Non-Culture-Specific Nature of Communication Needs    

This article challenges the conventional approach to cross-cultural communication teaching that instructs students to adapt their communication styles to different cultures by providing them with details about the particular practices of these cultures. It argues for an approach that focuses on common principles of effective communication by pointing out some limitations of the current culture-specific approach and presenting a pilot study that indicates the commonality of communication needs. It suggests some ways to find a different approach for studying international communication and shows that some current research is, in fact, moving in that direction.

Goby, Valerie Priscilla. Journal of Business and Technical Communication (1999). Articles>Business Communication>International

Avoiding Global Misunderstandings  

When we think of miscommunication across national boundaries, the mostmemorable blunders often relate to problems with translation. Butthere are far more subtle pitfalls thatcan occur. Here, Angela Sinickas shares some of the common mistakes that can lead global communications to miss the mark.

Sinickas, Angela D. Sinickas Communications (2004). Articles>Business Communication>International

Avoiding Wrong Turns in the Shrinking Global Village

With the global village growing smaller every year, more and more communication professionals are taking on assignments that span a wide range of countries and cultures. Cross-border responsibilities require that you constantly expand your horizons and learn about new places and people. At the same time, it can be more than a little daunting to get up to speed on each country’s business and social conventions—and when the two do and don’t mix.

Bird, Shelley. Communication World Bulletin (2005). Articles>Business Communication>International>Cultural Theory

Business Communication Needs: A Multicultural Perspective    

How should we teach international business communication? What role can multiculturalism play in the business communication classroom? Can we identify a set of business communication requirements that are valid across different cultures? This article enters this discussion by presenting a small empirical study of the business communication needs expressed by postgraduate students in a North Cyprus university and comparing it to similar studies conducted in the United States and Singapore. The findings reveal some interesting correspondences between the needs expressed by students in these different countries. In addition, the multicultural environment of the North Cyprus university studied suggests that multicultural interaction increases students' sensitivity to the need for a nonethnocentric approach to international communication. The findings also indicate that respondents in multicultural settings may be more inclined to engage in groupthink because of their heightened awareness of cultural differences and their wish to avoid conflict.

Goby, Valerie Priscilla. Journal of Business and Technical Communication (2007). Articles>Business Communication>International

Communicating for Diversity

Increasing diversity in the workplace and general marketplace is making it increasingly difficult to communicate effectively - whether you're a medical communicator, a procedure writer, a freelance copywriter or a web content writer. This article looks at two main types of barriers to effective communications - global barriers and gender barriers - and then provides insight on the tools available that can help overcome these communication barriers.

Harris, Kerri. Writing Assistance (2006). Articles>Business Communication>International>Gender

Constructing Public Support: EU Communication Challenges for the Process of Integration  

This study aims at providing a new perspective on the question of public spheres and the European Union. Previous studies on public sphere and the European Union dealt with general trends and patterns of news reporting in Europe, the national prospective of mass media reporting, or with mass media as vehicle of political participation and as a form of media culture, but few have tried to understand what journalists think about EU information and how media relations could be strengthen in order to increase public discourses. This study is based on findings of a current research project about EU communication strategies in Finland and in Italy. Specifically the statistical data gather in these two member states shows the necessity to improve media relations between EU institutions and their press offices and national mass media. In this paper I will discuss about the role of mass media in enhancing public debate on EU, the different types of public spheres for the European Union and their implications and EU’s necessity to strength public debate and citizens’ participation to its decision-making.

Valentini, Chiara. Chiara Valentini Communication Management (2006). Articles>Communication>International>Europe

Corporate Social Responsibility and Globalization: A Reassessment

Social responsibility, in one form or another, has been on the minds of businesses for over 100 years. By running a business that the community, local and global, can be proud of, corporations are able to create a climate of compassion that could likely translate into consumer support. Some have argued that adopting CSR standards allows companies to build brand value by imbuing their brands with ideas, emotions and beliefs that appeal to consumers. The cost of building brand value with social responsibility initiatives is usually cheaper than trying to achieve the same effect through advertising and public relations.

Frost, Randall. Communication World Bulletin (2004). Articles>Business Communication>Public Relations>International

Effective Internal Communication in Global Organizations

Today’s global marketplace teaches us that effective practices for internal communication in international corporations must be tuned to the cultural profiles of employees in their own countries. Internal communication departments are given the task of adapting company messages that effectively reach the organization’s global employee base. In order to ensure the effectiveness of these communications, organizations must first develop awareness, knowledge and intercultural skills within their internal communication teams.

Apud, Salvador and Talis Apud-Martinez. Communication World Bulletin (2008). Articles>Business Communication>Collaboration>International

Etiquette for Globetrotters

Ever wonder why your last business trip abroad was a bust? Maybe it was something you didn't say. Learn what not to do when travelling in a foreign country.

Hansson, Tomas. Writer's Block (1999). Articles>Business Communication>International

Finnish and Italian Communication Strategies for the EU Information  

In the contemporary democracy the information to the citizens about the procedures and acts related to the public policies elaborated and implemented by the different government systems is having more and more importance. Also the European Union has felt this need of transparency and of information, and since 2001 it has started its new framework for co-operation on activities concerning the information and communication policy of the European Union. In this paper I will discuss the main characteristics of EU communication actions and its persuasive methodologies, taking into consideration the role of two Member States, Finland and Italy, as means of EU information diffusion. The strategies of these two countries will be compared in order to see which position these two Member States are taking in relations to EU legislation on communication and information, which communication strategies they are adopting and finally the different effects of EU campaigning on their citizens.

Valentini, Chiara. Chiara Valentini Communication Management (2005). Articles>Communication>International>Europe

Five Facets of Successful Global Communication

Managing internal communication across a global organization is an exciting and challenging task. How this task is approached will vary widely depending on the culture and structure of the particular organization, as well as the location of its headquarters.

Samuels, Paul. Communication World Bulletin (2008). Articles>Business Communication>Collaboration>International

Is "Intercultural" Communication a Moot Point?  

Good writing is good writing in any language, and focusing on the quality of the writing in your own language is a great start to any communication with people from other cultures.

Hart, Geoffrey J.S. Intercom (2007). Articles>Writing>Communication>International

One Message, Many Cultures: Best Practices for Global Communication

Corporate communication is the lifeline of any organization—crossing cultures, perceptions and language barriers to reach employees around the globe. Messages must be delivered accurately, while strengthening the organization’s position, building trust between the organization and the employee, and communicating a message that is not only current to local issues but relevant to each employee.

Stokes Thomas, Annita. Communication World Bulletin (2008). Articles>Communication>Globalization>International

Science Communication and Global Change  

Scientific publications about global changes (i.e., global warming, ozone depletion, and acid precipitation) and their effects (e.g., drought, UV-B radiation exposure, and fish kills) often convey four misimpressions to the reader: (1) A global change occurs at some specific time. (2) A global change occurs uniformly around the world. (3) Change occurs only unidirectionally. (4) Change occurs at a constant rate. These mistaken impressions result largely from how the results are presented and described. Therefore, technical communicators should be aware of the possibility of such misrepresentations and subsequent misinterpretations. They should recognize the complexity of the subject matter, convey to the reader an element of that complexity and its ramifications, and strive to present an accurate view of the processes involved when writing about the results of global-change research.

O'Hara, Frederick M., Jr. STC Proceedings (2001). Articles>Scientific Communication>International

Some Philosophical Underpinnings for Communication: Western and Eastern Foundations as seen in Commonplace Principles  

This paper focuses on one area of Western and Eastern philosophical underpinnings for communication, namely, the use of Commonplaces. However, it needs to be pointed out that we mainly focus on the Western tradition, while making some preliminary references to the Chinese rhetorical tradition since Chinese culture has very rich sources of foundation of rhetoric and communication. However, to our knowledge, ‘Commonplaces’ is a research topic that has been embarked on because of its rich traditions. In particular, we visit this singular concept of Commonplaces in two cultures: First, a brief view of the Western rhetorical tradition relating to definition/theory behind the use of Commonplaces as used in the Classical, Medieval, and the Renaissance world as the basis for communicating either orally or in written form. Second, we will briefly trace some Chinese rhetorical underpinnings of using Commonplaces, philosophies, points of view that mankind could use to communicate better, get along with people in order to achieve both informative and persuasive ends.

Hildebrandt, Herbert and Yunxia Zhu. Association for Business Communication (2007). Articles>Education>Communication>International

What 25,000 Employees Globally Say about Communication Effectiveness

Towers Perrin has brought together a group of leading companies to establish The Communications Effectiveness Consortium and annual benchmarking study. This study assesses factors that drive employees’ perceptions of communication effectiveness. The resulting tool provides guidance on the best return on investments for an organization’s communication resources.

Woodall, Katherine and Charlie Watts. Communication World Bulletin (2005). Articles>Business Communication>International

When Cultures and Computers Collide: Rethinking Computer-Mediated Communication According to International and Intercultural Communication Expectations    

Online communication technology makes intercultural communication faster and more direct than was ever before possible, but, in doing so, it may also amplify cultural rhetoricaldifferences. Communication scholars, therefore, need to begin examining potentialareas of conflict in international cyberspace to anticipate and to resolve potential cross-culturalmisunderstandings related to online exchanges. This commentary proposesthat researchers need to compare the communication patterns noted in the computer-mediatedcommunication (CMC) literature and in the intercultural communication literatureto see where these communication patterns collide.

St. Amant, Kirk R. Journal of Business and Technical Communication (2002). Articles>Communication>International

World Economic Forum Survey Projects Mainstreaming of Corporate Citizenship

A new report credits socially responsible investing, among other trends, for influencing mainstream investors to take corporate citizenship more seriously. Is corporate citizenship entering mainstream investors' consciousness? No and yes, according to a new World Economic Forum report that surveys CEO's and IRO's (investor relations officers) at 26 companies from 14 countries. Forty-two percent of the respondents felt there has been a major increase in the level of activism, engagement and sophistication from the SRI community regarding CSR. Over 70 percent of the respondents who hail from large international corporations believe that mainstream investors will have an increased interest in CSR issues.

Baue, William. Communication World Bulletin (2004). Articles>Business Communication>Public Relations>International

Teaching Professional Writing to American Students in a Study Abroad Program    

Studying abroad enhances the intercultural competencies of American students, but that enhancement strategy may be seen as an obstacle to those in business and technical fields who follow a tight curriculum and work to cover expenses. To meet their needs, U.S. professional communication faculty are designing short courses that can be delivered abroad during between-term periods and that foster an understanding of the situations and genres of the field within a context of cultural dislocation. Based on the courses described in this article, the best approach is to settle students in one location rather than touring; keep student numbers low by an entrepreneurial approach to keeping costs low; encourage students to live as the locals do, in apartments rather than hotels; explicitly plan appropriate access to technology; use class time to provide structure and reflection, but allow free time for collateral learning; and make sure the course grows local roots.

Andrews, Deborah C. and Brent Henze. Business Communication Quarterly (2009). Articles>Education>Business Communication>International

Business Communication Needs: A Multicultural Perspective  

How should we teach international business communication? What role can multiculturalism play in the business communication classroom? Can we identify a set of business communication requirements that are valid across different cultures? This article enters this discussion by presenting a small empirical study of the business communication needs expressed by postgraduate students in a North Cyprus university and comparing it to similar studies conducted in the United States and Singapore. The findings reveal some interesting correspondences between the needs expressed by students in these different countries. In addition, the multicultural environment of the North Cyprus university studied suggests that multicultural interaction increases students' sensitivity to the need for a nonethnocentric approach to international communication. The findings also indicate that respondents in multicultural settings may be more inclined to engage in groupthink because of their heightened awareness of cultural differences and their wish to avoid conflict.

Goby, Valerie Priscilla. Journal of Business and Technical Communication (2007). Articles>Education>Business Communication>International

The Multiculturalist: Beyond One Single Perspective

Cross-cultural encounters are experienced on different levels: While some managers head home from a business trip feeling that the world is small and essentially the same everywhere, others have the ability to sense the hidden differences. These "multiculturalists" see the deep culture that lies behind the curtains of globalization.

Shaules, Joseph. TC World (2009). Articles>Business Communication>International>Globalization

East Meets West: Negotiating Interculturally

Along with the prospects of success and benefits, negotiations in any business environment bear definite risks. They require thorough preparation, patience, time, and flexibility. Negotiating with people from different cultures might sometimes feel like sitting at a poker table, with all participants following their own rules, which remain mysterious for the rest. The result of this game is obvious: Pretty soon, both parties will be frustrated and confused.

Groznaya, Elena. TC World (2008). Articles>Business Communication>International

Sharing Knowledge Across Borders

As companies have their offices spread across more and more geographic locations and a large scale of employees working in different countries, it becomes even harder to represent a single organization as one unique entity. The key lies in raising awareness for the company’s vision and mission as well as equipping staff in all locations with the latest technologies. Advancements in communication technology have led to a deeper focus on knowledge management activities – benefiting both the organization and the individual.

Ramamurthy, Ramesh. TC World (2009). Articles>Knowledge Management>International>Organizational Communication