Four Steps to Demonstrating Communication Return on Investment

I've never met a senior business leader who didn't want to make more money. Nor have I met one who didn't appreciate that communication breakdowns lead to mistakes, accidents, shoddy service, high costs and low productivity. Business leaders, especially CEOs, are eager to rid themselves of value-draining dips in performance that prevent them from hitting their numbers. As a communicator, if you can do four common-sense things well, you can not only help senior leaders to avoid these breakdowns, but you can also demonstrate how to maximize the power of communication for better business results.

Shaffer, Jim. Communication World Bulletin (2006). Articles>Communication>Financial>ROI