Building Your Personal Brand Online

It probably wouldn’t surprise you to know that we are operating in a distrustful world, and that both companies and individual executives are subject to suspicion. In 2005, a worldwide Gallup poll found that 40 percent of people believe that company leaders are “largely dishonest,” and a 2006 Watson Wyatt study says that only 56 percent of company employees believe their top management acts with honesty and integrity. These are worrisome figures, given that senior executives worry a great deal about their companies’ reputations but may spend little time on their own.

Fierman, Stephanie. Communication World Bulletin (2008). Articles>Business Communication>Ethics>Online

An Ethical Gamble  

Are the ethical issues affected by a vendor's status as an offshore operation? By the prospect of Internet gambling becoming illegal in the U.S. (bill pending in the U.S. House of Representatives)? By the presumption of shady morals in the gambling industry? Should one's choices be affected by his/her rocky employment history?

Bryan, John G. Intercom (2004). Articles>Business Communication>Ethics

Ethics in the City: How Talk about Ethics Leads to an Ethical Culture

Democracy depends upon trust in public officials; yet, trust in government has been steadily falling as instances of local, state, and federal corruption fill the pages of our newspapers.

Jovanovic, Spoma and Roy V. Wood. Communication Currents (2006). Articles>Communication>Ethics>Civic

Interpreting Ethics as a Daily Mandate

There is much discussion in today’s corporate environment about accountability and responsibility. This rich debate has led me to consider at length the subject of applied or “operationalized” ethics. As lead counselors of senior management, and as the primary liaison to the public, we are in a position of great influence. Our behavior must be credible for our organizations to foster a positive image and reputation.

Silver, Gillian. Communication World Bulletin (2008). Articles>Business Communication>Ethics

Mirror, Mirror

A few months ago, I read with interest an article that indicated that executives are influenced more by the court of public opinion as a catalyst for making positive behavior changes than they are by even a court of law. So what contribution do we make to this discussion, as public relations and media relations practitioners? Do we shove our heads in the sand and say, "It's not up to us to influence the ethical behavior of our internal and external clients"?

Bergman, Eric. Communication World Bulletin (2006). Articles>Business Communication>Public Relations>Ethics

Predicting Intended Unethical Behavior of Business Students  

What is the likelihood that our students will perform unethical behavior in the work environment? This study measures students’ intended behavior for four hypothetical unethical situations by investigating the following determinants: attitude toward the behavior (belief), subjective norm (pressure), perceived behavioral control, perceived personal outcome (benefit), and perceived social acceptance by others. Using the Fishbein model of planned behavior, belief was consistently the most powerful predictor of intent in all four situations. Perceived behavioral control, perceived personal outcome, and perceived social acceptance by others were moderately good predictors of intent. Subjective norm was the weakest predictor of intent.

Wilson, Barbara A. Association for Business Communication (2004). Articles>Education>Ethics>Business Communication

A Response To Patrick Moore's 'Questioning The Motives Of Technical Communication and Rhetoric: Steven Katz's 'Ethic Of Expediency''    

In my 1992 College English article 'The Ethic of Expediency: Classical Rhetoric, Technology, and the Holocaust' [1], I looked at the implications of a Nazi memo whose sole purpose was to improve the efficiency of the gassing vans, in order to begin to try to understand and discuss the negative uses and ethical abuses to which technical communication, and deliberative rhetoric generally, could be taken by the powerful and unscrupulous. In 'Questioning the Motives of Technical Communication and Rhetoric: Steven Katz's 'Ethic of Expediency'' [2], Patrick Moore accuses me of ignoring alternate translations, citing out of context, and focusing on the negative meaning of words to make my case. The point at issue in these charges, I believe, is whether (and to what degree) Aristotle meant to base deliberative discourse on 'expediency.' I will take each of these charges up one at a time to explore them more thoroughly, discuss their interrelations, and then conclude with a few observations of my own.

Katz, Steven B. Journal of Technical Writing and Communication (2006). Articles>Business Communication>Ethics>Theory

Theory Meets Practice: Using The Potter Box To Teach Business Communication Ethics  

This paper introduces the Potter Box, a grounded and easy to use method of ethical decisionmaking. The rationale for this technique is seen in the current crisis in business ethics and education in ethical behavior. The Potter Box was developed by Dr. Ralph Potter, Harvard University theologian, grounded in the work of sociologist Talcott Parsons. This device has been used in assessing journalistic and public relations decisions, but can readily be used in the practice and criticism of business communication. The four portions of the Potter Box are explained in terms of eight explicit steps. A case study is presented for use in the classroom.

Backus, Nick and Claire Ferraris. Association for Business Communication (2004). Articles>Education>Communication>Ethics

Waiver Culture: The Unintended Consequence of Ethics Compliance    

The passage of the U.S. Sarbanes-Oxley Act (2002) spawned a series of compliance and ethics programs--the revised Principles of Federal Prosecution of Business Organizations known as the Thompson Memo (Thompson, 2003), the revised Federal Sentencing Guidelines that included the Effective Compliance and Ethics Program and the corporate 'culpability score' (U.S. Sentencing Commission, 2004), and another revision of the Principles of Federal Prosecution of Business Organizations now known as the McNulty Memo (McNulty, 2006). These programs were meant to shift business toward an 'organizational culture that encourages ethical conduct and a commitment to compliance with the law' (U.S. Sentencing Commission, 2007). These developments spurred human resource departments and legal counsel to draft new workplace policies to embrace, implement, and monitor compliance programs. Consequently, there was a dramatic increase in the number of businesses with some kind of ethics training: from 44% in pre-guideline 1987 up to 92% in post-guideline 2005 (Berenbeim, 2006). Because compliance with the McNulty Memo and Federal Sentencing Guidelines can substantially reduce an organization's sentence of improper conduct or cause the government not to prosecute (Berenbeim, 2006), an organization under investigation could turn to its newly minted compliance programs and its cooperation as a shield. But these federal guidelines lacked a clear definition of an organization's 'cooperation' and whether a lack of cooperation could be viewed as obstruction of justice and thereby increase punishment of that organization.

Genova, Gina L. Business Communication Quarterly (2008). Articles>Business Communication>Legal>Ethics

Ethical or Unethical Persuasion? The Rhetoric of Offers to Participate in Clinical Trials    

Based on a sample of 22 oncology encounters, this article presents a discourse analysis of positive, neutral, or negative valence in the presentation of three elements of informed consent—purpose, benefits, and risks—in offers to participate in clinical trials. It is found that physicians regularly present these key elements of consent with a positive valence, perhaps blurring the distinction between clinical care and clinical research in trial offers. The authors argue that the rhetoric of trial offers constructs and reflects the complex relationships of two competing ethical frameworks—contemporary bioethics and professional medical ethics—both aimed at governing the discourse of trial offers. The authors consider the status of ethical or unethical persuasion within each framework, proposing what is called the best-option principle as the ethical principle governing trial offers within professional medical ethics.

Barton, Ellen and Susan Eggly. Written Communication (2009). Articles>Scientific Communication>Biomedical>Ethics

Embracing Left and Right: Image Repair and Crisis Communication in a Polarized Ideological Milieu    

The author explores how a tobacco firm in crisis engaged in crisis communication and image repair work in a highly polarized ideological milieu. Through an analysis of the tobacco firm's public statements produced in the aftermath of a 1997 lawsuit, the author demonstrates how the firm dealt with its milieu by exploiting and embracing both of the ambient ideological poles. By embracing these poles, the firm turned critique and opposition into discursive resources for its crisis communication. The author argues that political-ideological framing of organizational communication and discursive appropriation of critique and opposition serve as critical foci for organizational communication scholarship.

Svensson, Peter. Management Communication Quarterly (2009). Articles>Business Communication>Crisis Communication>Ethics

Anti-Employer Blogging: An Overview of Legal and Ethical Issues    

Anti-employer blogs, those which criticize companies or their employees, are posing significant legal and ethical challenges for corporations. The important legal issue is the conflict between the employee's legal duty of loyalty to the employer and the employee's right to free speech. Although U.S. and state law describes what an employee may or may not say in a blog, corporations should encourage employees to contribute to the process of creating clear, reasonable policies that will help prevent expensive court cases. The important ethical issue concerning anti-employer blogs is whether an employee incurs an ethical duty of loyalty. In this article, I conclude that there is no such ethical duty. The legal duty of loyalty, explained in a company-written policy statement that employees must endorse as a condition of employment, offers the best means of protecting the legal and ethical rights of both employers and employees.

Markel, Mike. Journal of Technical Writing and Communication (2009). Articles>Business Communication>Blogging>Ethics

Editorial Ethics: The Role of the Editor Before Peer Review

Editors who work with authors before a manuscript is sent for review face certain challenges. Since we’re often the first to see a manuscript, we sometimes encounter problems we must help solve before they come back to bite the author. These problems fall into a variety of categories, of which I see three repeatedly in my work. In this article, I’ll discuss the nature of these problems, provide examples from my own career as a science editor, and suggest how similar problems might arise in other types of editing.

Hart, Geoffrey J.S. Corrigo (2008). Articles>Editing>Scientific Communication>Ethics

Tweet Ethics: Trust and Transparency in a Web 2.0 World 

Don’t we all want to get the conversation going in a positive direction when it comes to representing the companies and clients we work for? And while there have, of course, always been incidents of deception in journalism and PR, somehow the advent of the Internet and social media has made this a much bigger issue. As PR representatives and journalists for individuals and companies learn more about the benefits of Twitter and other forms of social media, questions are arising about how—and how not—to present information.

Pophal, Linda. Communication World Bulletin (2009). Articles>Business Communication>Ethics>Social Networking