Politics Goes Blogging

New technology is changing the face of internal and external organizational communication. Blogs are evolving at a tremendous pace and are not simply the stuff of boring journals and ideological rants. If you feel as if you’ve been caught napping while blogging has taken off, fear not. Blogs provide a way for organizations to bypass the media, to get quick feedback and to take on issues they would otherwise ignore or miss entirely. For an individual, a blog can be a way to set one’s own agenda and be heard. But it’s the political blog that’s fueling the trend so far—an intelligent PR tactic.

Fernando, Angelo. Communication World Bulletin (2004). Articles>Communication>Blogging>Politics