Corporate Blogging Policies

I wrote in a recent report, that companies should have a blogging policy to provide guidelines for employees who want to have blogs. This primarily relates to employee's personal blogs and lays out the guidelines of what the company expects. As expected, policies will vary greatly depending on company circumstance. Here are a few examples and also, my variation.

Li, Charlene. Socialtext (2006). Articles>Business Communication>Blogging>Policies and Procedures

Fifteen Companies That Really Get Corporate Blogging

Below is a list of 15 companies that really get corporate blogging and produce blogs that are informative, fascinating, and a joy to read even for people who aren’t die-hard fans of the company.

Catone, Josh. SitePoint (2008). Articles>Business Communication>Blogging>Case Studies

Nobody Wants to Read a Stupid Blog

Maybe your business isn’t a massage clinic, but you are probably as passionate about the heart of your business as my client is about hers. I’m not talking about what you do. I’m talking about your business being an extension of who you are. For your business, I believe a blog is the answer. But not a stupid blog.

Chung, Tony. Duo Consulting (2008). Articles>Business Communication>Blogging>Rhetoric

Business Blogs: The Good, The Bad and The Ugly

How should we evaluate the corporate blogs that do exist? Laura and I have come up with this list of criteria that we think the best corporate blogs should have. This might change as we start working through the list as we, like you, may learn a few things about what can and should be done with corporate blogs.

Fuller, Liz. Business and Blogging (2008). Articles>Business Communication>Blogging

Using Twitter, 'The Smart Way'

Twitter is now a must-have tool if you're publishing content, undertaking online marketing, or looking to keep up with the latest trends in anything web related.

SubHub (2008). Articles>Business Communication>Blogging>Social Networking

Don't Waste Money On A Business Blog

Don't waste your money on a business blog (unless search engine marketing is an important piece of your overall marketing efforts and you're going to invest the time and effort into making it work).

Jehring, Ben. SmallBox (2009). Articles>Web Design>Business Communication>Blogging

Five Benefits of Blogger Outreach

Blogger outreach has quickly become an integral part of many brands’ marketing efforts. The blogosphere enables interactive dialogue between bloggers and consumers, and blogger outreach opens the door for conversation between your brand, bloggers and consumers. For any company that is looking to leverage the blogosphere for your marketing or PR strategy, here are 5 benefits of blogger outreach.

Brown, Hillary. Lava Row (2009). Articles>Business Communication>Blogging>Podcasts

Anti-Employer Blogging: An Overview of Legal and Ethical Issues    

Anti-employer blogs, those which criticize companies or their employees, are posing significant legal and ethical challenges for corporations. The important legal issue is the conflict between the employee's legal duty of loyalty to the employer and the employee's right to free speech. Although U.S. and state law describes what an employee may or may not say in a blog, corporations should encourage employees to contribute to the process of creating clear, reasonable policies that will help prevent expensive court cases. The important ethical issue concerning anti-employer blogs is whether an employee incurs an ethical duty of loyalty. In this article, I conclude that there is no such ethical duty. The legal duty of loyalty, explained in a company-written policy statement that employees must endorse as a condition of employment, offers the best means of protecting the legal and ethical rights of both employers and employees.

Markel, Mike. Journal of Technical Writing and Communication (2009). Articles>Business Communication>Blogging>Ethics