General Motors vs. The New York Times: A Case Study in Effective Blogging

For all the talk about corporate blogs, there still seems to be considerable debate about their value. As of early June, though, those questions should have been put to rest. General Motors illustrated just one of the benefits of blogs—bypassing the media and taking your message directly to the public—in its response to a column that appeared in The New York Times.

Holtz, Shel. Communication World Bulletin (2006). Articles>Business Communication>Public Relations>Blogging

A Generational Approach To Using Emoticons As Nonverbal Communication    

The purpose of this article is to help determine whether the use of emoticons in computer mediated communication (CMC) are truly nonverbal cues. A review of the literature revealed that the traditional nonverbal theorists failed to predict the future employment of nonverbal cues in electronic CMC. A variety of emoticons are then described including the traditional happy face 3 and sad face 3, numerous variations of faces employing keyboard keys, a number of abbreviations commonly in use, and FLAMING. Inasmuch as emoticons are presently in widespread though informal use, the problem of how and what business communication instructors should teach about emoticons is discussed. The conclusion reached is that of a generational recipient determinism. It is recommended that recipients who are Traditionalists (born before 1946) should not be sent e-mail with emoticons; those who are Baby Boomers (those born between 1946 and 1964) probably should not be sent e-mail with emoticons; those who are Generation Xers (those born between 1964 and 1980) may be sent e-mail with some of the more common emoticons; and those who are termed Millenials (born after 1980 and coming of age after 2000) may be sent e-mail with generous use of emoticons.

Krohn, Franklin B. Journal of Technical Writing and Communication (2004). Articles>Business Communication>Correspondence>Email

Genre Patterns in Language-Based Communication Zones    

This article modifies and elaborates the language-based communication zones model. The authors distinguish between potential zones and activated zones, add MegaZone Two and MegaZone Three to the model, define language competency more completely and precisely, and identify three types of genre patterns (i.e., professional genre, commercial genre, and relational genre). Concentrating on the language patterns in the direct channels of language-based communication zones, they focus on determining the language competencies required to communicate directly in different communication situations and about different communication tasks. Professional, commercial, and relational genre patterns in Zone One, MegaZone Two, and MegaZone Three are identified and described. Research-based examples are included to illustrate the genre patterns.

Du-Babcock, Bertha and Richard D. Babcock. JBC (2007). Articles>Business Communication>Genre

The Genre System of the Harvard Case Method    

Focusing on the case write-up within the Harvard case method of instruction, this study provides historical and empirical evidence for the theory of genre systems. The Harvard case literature and interviews at a case-based business school in the Harvard tradition show that the purpose of this largely ignored written genre is to prepare students to participate in the primary genre, oral classroom discussion of the case. The case genre system provides highly conventionalized conductor-choreographer roles for instructors and blunt, detached consultant roles for student writers/speakers who repeatedly enact decisive, adversarial personae affirming practices and values of the business school.

Forman, Janis and Jone Rymer. Journal of Business and Technical Communication (1999). Articles>Education>Business Communication

Getting the Ear of Your CEO

Communication professionals can and should have frequent, direct access to and influence on executive leadership. Your CEO needs you, but are you ready? It is a misperception that CEOs are too busy, uninterested or unreceptive. While some communicators have close contact with executives, many other communication professionals rarely see the CEO and may have many layers of management between themselves and that "C-level" suite. But you don't have to report directly to the CEO to get his or her ear.

Gayeski, Diane. Communication World Bulletin (2003). Articles>Business Communication>Management>Collaboration

Go from Brochureware to E-Care

Online brochures don't attract return visits or serve your customers, so turn your Web site into a customer interaction center.

Writing that Works (2003). Articles>Business Communication>Marketing>Writing

Graphics and Invention in Engineering Writing    

This study reports on the use of graphics by engineers as a method of stimulating the writing process (rhetorical invention). Information presented here comes from working engineers, based on a questionnaire developed after informal conversations and then administered to 15 participants in private industry, with questions about specific writing genres and types of graphics. Results show that graphics have a powerful function in stimulating writing ideas. Although individual writers' preferences in graphics are strong, patterns could be seen in (1) overall number of graphics types used by each writer, (2) specific types of graphics used by each writer based on the writing genre, and (3) the most common types of graphics used overall.

Hutto, David. Technical Communication Online (2007). Articles>Scientific Communication>Engineering>Technical Illustration

Greatest Copy Shot Ever Written

Anyone can be a copywriter, but the best copywriters actually think about what they're writing.

Padmore, Nick. List Apart, A (2007). Articles>Writing>Business Communication

The Growing Power of Internet-Driven Public Relations

Many people don't realize the extent to which public relations has increased its influence since the growth of the Internet. This influence continues to grow as does the popularity and utility of the Internet itself. Literally millions of new web sites are added every month, and they represent the most extraordinary way to target your audience. Today's journalists, radio and television news producers and editors all prefer to receive news via e-mail and to instantly access web sites to secure the facts.

Caruba, Alan. Communication World Bulletin (2003). Articles>Business Communication>Public Relations>Online

The Growth of a Business Analyst

What will the industry and companies of today do with the Business Analyst role? I think that we all as Business Analysts have a collective influence in shaping this direction.

Wick, Angela. BA Collective (2007). Articles>Business Communication

Growth of Science and Technology Journals in India    

This paper estimates the growth of Science and Technology (S&T) journals in post-independence India.

Shafi, Muzamil. International Journal for Technical Communication (2007). Articles>Publishing>Scientific Communication>Collaboration

Hard Measures are Key to Gauging the Effectiveness of Communication on the Bottom Line

In conducting its landmark 2003 Communication ROI Study, which focuses on the relationship between an organization's internal communication strategy and practices and its shareholder returns, Watson Wyatt made some surprising findings regarding the relationship between effective external and internal communication.

Vogt, Peter. Communication World Bulletin (2003). Articles>Business Communication>Workplace>Assessment

Harnessing Collective Expertise: Delivering Market and Client Intelligence Research Within a Law Firm    

Explains how a leading global law firm manages its market and client research. Outlines the firm's divisions, business activities and client base. Explains in detail how the firm uses business research, covering use of market intelligence on the business issues that an individual client faces, and the gathering of intelligence about the client, to disclose the nature and extent of the firm's ambitions to advise the organization concerned. Discusses the staffing of a law firm's business research capability, pointing out that not only staff expertise but also confidentiality concerns mean that it is not always efficient for lawyers to access internal and external information sources directly. Suggests that defining the minimum business research necessary improves the usefulness of the information delivered and saves the firm time -- and that removing the uncertainty about what is required improves job satisfaction as well.

Blaxland, Diane. Business Information Review (2008). Articles>Business Communication>Legal>Collaboration

Health and Safety Information for Specialized Vocational Audiences  

Using examples from commercial fishing and farming, this article shows how models of health beliefs and risk communication can inform the creation of health and safety materials and campaigns for specialized vocational audiences. These models state that risk communication efforts must balance strong statements of risk with equally strong statements of ways to reduce or avoid risk if they are to motivate change. Audience research can help communicators address attitudes that impair workers’ perceptions of risk, as well as workplace practices, norms, and conditions that the limit the methods that can be used to reduce risk.

Freeman, Krisandra S. STC Proceedings (2001). Articles>Writing>Biomedical>Risk Communication

Review: Health and the Rhetoric of Medicine    

Health and the Rhetoric of Medicine is a fine introduction to the burgeoning field of medical rhetoric and an excellent addition to the annals of rhetorical criticism in general. Written by Judy Z. Segal from the University of British Columbia, the work is solidly grounded in the mainstay rhetorical traditions of Burke, Perelman and Olbrects-Tyteca, Booth, and Aristotle. But Health and the Rhetoric of Medicine is hardly conservative in its mission or methodology, and the result is a work that captures the essence of discursive encounters in medicine, especially those between doctors and patients and their families, and yet unabashedly attempts to reform these encounters for the betterment of all parties involved.

Jablonski, Jeffrey and Michael J. Zerbe. Journal of Business and Technical Communication (2007). Articles>Reviews>Scientific Communication>Biomedical

Health Care Institutions, Communication, and Physicians' Experience of Managed Care    

This study uses the institutional theory of organizational communication (ITOC) to explain physicians' reactions to managed care. ITOC posits that enduring beliefs and practices both transcend and shape particular organizations and organizing. The authors find that physicians' institutional beliefs moderated the negative relationship between managed care medical practice and satisfaction. ITOC also posits that the negotiation of institutional, environmental, organizational, and individual factors occurs through communication. Controlling for these factors, communication with managed care representatives remains significantly and positively related to satisfaction. The results provide support for ITOC and macro approaches to organizational communication research and offer insights for the management of professionals in general and physicians in particular.

Barbour, Joshua B. and John C. Lammers. Management Communication Quarterly (2007). Articles>Scientific Communication>Biomedical

Health Risk Communication

With government getting more involved with healthcare and organizations collecting information about the risks of some diseases, there is a plethora of information about heath risk that must be made accessible to the general public.

Albing, Bill. KeyContent.org (2004). Articles>Risk Communication>Biomedical>Civic

A Hegemonic Model of Crisis Communication: Truthfulness and Repercussions for Free Speech in Kasky v. Nike    

This study utilizes the hegemonic model of crisis communication to critically analyze the ideological implications of Nike's sweatshop labor crisis that culminated in the Kasky v. Nike court case. This groundbreaking case merits further examination and, informed by Gramsci's notion of hegemony, reveals the underlying ideological struggle present in the Nike crisis: a struggle for voice, power, and free corporate speech. Activist voices opposing sweatshops, Nike's defenses, and eventually, the legal decisions of the U.S. court system constituted competing voices in these ideological struggles over what is acceptable or right corporate behavior. This hegemonic struggle influenced standards for international labor, public relations efforts that misrepresent facts, and consideration of corporate public relations as free or commercial speech. This hegemonic model of crisis communication, unlike previous theories, recognizes the dynamic struggle between voices with various levels of power and the important ideological implications resulting from competing voices in crisis communication.

McHale, John P., Joseph P. Zompetti and Mary Anne Moffitt. JBC (2007). Articles>Business Communication>Legal>Public Relations

Helping Them Plan for the Future: Communicating about Retirement Benefits

As the Baby Boomer generation, 80 million strong in the U.S. alone, prepares for retirement in the next few years, benefit communication has come to the forefront of employee communication. Given that Americans are personally responsible for their retirement and are using employer-sponsored benefits to achieve their goals, benefit communicators have a terrific opportunity to effect change for millions of people. Communicators can play a pivotal role in helping their organizations offer the most effective retirement benefit program to help employees from every generation achieve their financial goals.

Gallagher, Diane. Communication World Bulletin (2007). Articles>Business Communication>Financial

Hipertexto y Edición en la "Cultura Digital"  

Desarrolla conceptos básicos de Internet para dirimir nuevas posibilidades para la comunicación, la cultura y la investigación. Estudio realizado por Marta Graupera Sanz.

Graupera Sanz, Marta. Revista Latina de Comunicación Social (1999). (Spanish) Articles>Communication>Cyberculture>Hypertext

The History and Future of SMTP: SMTP's Adaptations to a Hostile Internet

SMTP is an abbreviation for 'Simple Mail Transfer Protocol', and is the standard internet protocol for sending email from one system to another. Although the word 'simple' belies the inherent complexity of the protocol, SMTP has proved to be a remarkably robust, useful, and successful standard. The design decisions that made it so useful, though, have given spammers and infectious code an easy way to spread their unwanted messages. Its recent evolution reflects the tug-of-war between those unsavory players and the administrators who want to protect their systems and their users.

Strauser, Kirk. Free Software Magazine (2005). Articles>Communication>Standards>Email

History of the Vision

The goal of having a comprehensive collection of science information easily available to researchers and students has been expressed repeatedly for decades. These reports reiterate that our concept of a comprehensive collection of information has been attractive to the physical science community for decades.

OSTI (1999). Articles>Content Management>Scientific Communication

How Can We Assist Clients in Becoming More Successful at Conflict Resolution?  

A void exists in our social skill set that leaves us incapable of successfully resolving the conflicts we face in our personal and professional lives. Conflict and dispute resolution is a skill we all must learn. Practitioners need to assist clients to reach beyond just settling their current conflict. We should include the skill building, coaching and support necessary for disputants to make the paradigm shift from disputing parties to conflict resolution advocates with a positive perspective on conflict and its resolution.

Odidison, Joyce. Mediate.com (2002). Articles>Communication>Collaboration