Leveraging Collaborative Environments

Meet Scott, age 28, with a Dunkin' Donuts cup costume, a web site, a MySpace page and an archive of compelling brand content that, by the way, happens to rank number four in a Google search for the brand name. Scott is among the legions of brand enthusiasts who are knocking down the walls of the traditional "us versus them" brand relationship, demanding to be let in and be a part of the brand experience.

Key, Rob. Communication World Bulletin (2007). Articles>Web Design>Collaboration>Social Networking

Ready for Life in Transparencyville?

Before you jump up and down about social media and the wonderfully transparent world it is creating, consider the consequences. There’s just no way to prevent those outside your walls from looking in. Leaky information, errant e-mails and inappropriate instant messages now have the capacity to become very, very public. If there's one lesson that communicators need to take away from the new social media, it's how to operate in a world of transparency.

Fernando, Angelo. Communication World Bulletin (2007). Articles>Web Design>Collaboration>Social Networking

Social Media 101: Now Everyone's a Technical Writer

Free and cheap tools (blogging software, cheap digital cameras) have made "many-to-many" communication possible. This is sometimes called the "rise of the creative class." People are shifting from being consumers to creators.

O'Keefe, Sarah S. Palimpsest (2008). Articles>Writing>Collaboration>Social Networking

Where in the World Is Second Life?

Like most corporations, computer maker Dell offers a pop-up list of countries and regions on its web site. But, look closely between Saudi Arabia and Senegal, and you'll find a country called "Second Life." Click on it and you'll find that it's not a country but a world—of the virtual kind.

Gronstedt, Anders. Communication World Bulletin (2007). Articles>Collaboration>Community Building>Social Networking

A Life Online: Living Decentralised

As the computing world becomes more and more decentralised, people are realising more and more ways to free themselves from a single PC, work socially, and live a life online. This paper discusses how you can take to this new way of working, how you can decentralise your tasks and methods of working. It discusses the online applications you can use to replace your PC‘s programs, identifying both benefits and drawbacks.

Mercurytide (2006). Articles>Collaboration>Online>Social Networking

A Group Is Its Own Worst Enemy

We've had social software for 40 years at most, dated from the Plato BBS system, and we've only had 10 years or so of widespread availability, so we're just finding out what works. We're still learning how to make these kinds of things.

Shirky, Clay. Shirky.com (2003). Articles>Collaboration>Online>Social Networking

Wanted/Needed: UX Design for Collaboration 2.0

There is plenty of hype about “Collaboration 2.0” at the moment, but the bugle is being blown too loudly, too soon. Take, for instance, the Enterprise Collaboration Panel at last year’s Office 2.0 Conference. Most of the discussion was really about communication rather than collaboration, with only a hint that beyond forming a social network (“putting the water cooler inside the computer”) there was still a lack of software that actually helped groups of people get the work done. What’s missing from the discussion is any formulation of what the process of collaboration entails; there’s no model from which collaborative applications could arise. If we can figure out a model then we in the UX community should be able to make a significant contribution to it.

Clarke, Matthew C. Boxes and Arrows (2009). Articles>Web Design>Collaboration>Social Networking

Let Them Eat Tweets - Why Twitter Is a Trap  

Twitter can be entertaining, and useful — and, really, who doesn’t like the illusion, from time to time, of lots of company? I have only lately begun to wonder whether I’d use Twitter if I were fully at liberty to do what I liked.

Heffernan, Virginia. New York Times, The (2009). Articles>Collaboration>Online>Social Networking

How to Talk to Your Boss about Social Media (So She’ll Approve the Budget)

The use of social media for business is certainly a hot topic. For today’s post, Comet Branding’s new partner, Sara Meaney shares her first Comet Branding Blog post with us and dives into the big question on many people’s minds - “How do I convince with my boss that social media is right for our company?”

Meaney, Sara. Comet Branding (2009). Articles>Project Management>Collaboration>Social Networking

Five Ways to Take Control of Your Personal Brand Today

With a bad economy, more pressure at work and overwhelming competition, investing in yourself and your future is crucial. There are a lot of new trends and tricks that you can take advantage of now. Below are five easy and initial steps you can take to start building your brand today. These will help you control your online identity, protect your future, centralize your digital assets, safeguard your brand from threats and more.

Schawbel, Dan. Mashable (2009). Articles>Collaboration>Marketing>Social Networking

The Generational Effect on Social Media    

In his first column for Intercom, Rich Maggiani discusses the onset of social media as a significant new form of communication, and how the youngest generation is now setting the tone while Baby Boomers struggle to keep up.

Maggiani, Rich. Intercom (2009). Articles>Collaboration>Online>Social Networking

Integrating Social Media Into Existing Work Environments: The Case of Delicious    

This article offers an example case of technical communicators integrating the social bookmarking site Delicious into existing work environments. Using activity theory to present conceptual foundations and concrete steps for integrating the functionalities of social media, the article builds on research within technical communication that argues for professional communicators to participate more fully in the design of communication systems and software. By examining the use of add-ons and tools created for Delicious, and the customized use of Rich Site Syndication (RSS) feeds that the site publishes, the author argues for addressing the context-sensitive needs of project teams by integrating the functionality of social media applications generally and repurposing their user-generated data.

Stolley, Karl. Journal of Business and Technical Communication (2009). Articles>Workplace>Collaboration>Social Networking

Networked Exchanges, Identity, Writing    

This article argues for a rhetoric of networked exchanges that focuses on the response. Working from Spinuzzi's call for a rhetoric of horizontal learning, it examines two kinds of online writing spaces in order to propose such a rhetoric. After surveying conflicting, academic attitudes regarding networked exchanges, the article proposes the response as a type of professional communication. A specific message board thread and a series of blog carnivals serve as examples of the rhetoric of response, a way that horizontal learning produces a specific type of networked writing identity. The article concludes with a call for response-based communication practices.

Rice, Jeff. Journal of Business and Technical Communication (2009). Articles>Writing>Collaboration>Social Networking

Genre, Activity, and Collaborative Work and Play in World of Warcraft: Places and Problems of Open Systems in Online Gaming    

This article examines the characteristics of collaborative work and overlapping activity systems in the popular online game World of Warcraft. Using genre theory and activity theory as frames to work out the genre ecology of gameplay, the article focuses on how players coordinate ad hoc grouping activity across and through genres. It articulates the related development of open systems in online gaming in a discussion of interface modifications (AddOns) and online information databases that players generate, drawing on De Certeau's formulation of strategies and tactics and Warner's discussion of publics and counterpublics. The article concludes by discussing implications of online gaming for an open-systems approach to information design in professional communication and for professional communication in general.

Sherlock, Lee. Journal of Business and Technical Communication (2009). Articles>Collaboration>Social Networking>Games

Google Wave Changes Everything You Know About Agile Collaboration and Technical Documentation

Beyond the obvious impact on the Social Web, Google Wave is also going to change aspects of every business that currently relies on communication and collaboration tools of any sort, including the ubiquitous but lowly email.

Greywalker, Shannon. Greyfiti (2009). Articles>Documentation>Social Networking>Collaboration

Death by Twitter

I'm starting to wonder how many other people feel like they are being Twittered to death? Not just from the hundreds of tools out there to Tweet, search Tweets, or receive them, rather just the constant overload of articles, how-to's, and incorporation of Twitter into just about every topic across the board.

Lloyd, John. Velocity Made Good (2009). Articles>Collaboration>Social Networking

Discovering Magic

Wouldn’t it be a little magical if, when you signed up for a new site, it said something like, “We notice you have a profile photo on Flickr and Twitter, would you like to use one of those or upload a new one?” Glenn Jones created a JavaScript library called Ident Engine that can help you do just that.

Jones, Glenn. List Apart, A (2009). Articles>Web Design>Social Networking>Collaboration

Beyond Microblogging: Conversation and Collaboration via Twitter  

The microblogging service Twitter is in the process of being appropriated for conversational interaction and is starting to be used for collaboration, as well. In order to determine how well Twitter supports user-to- user exchanges, what people are using Twitter for, and what usage or design modifications would make it (more) usable as a tool for collaboration, this study analyzes a corpus of naturally-occurring public Twit- ter messages (tweets), focusing on the functions and uses of the @ sign and the coherence of exchanges. The findings reveal a surprising degree of conversa- tionality, facilitated especially by the use of @ as a marker of addressivity, and shed light on the limita- tions of Twitter's current design for collaborative use.

Honeycutt, Courtenay and Susan C. Herring. Semantic WebProceedings of the Forty-Second Hawai’i International Conference on System Sciences (2009). Articles>Collaboration>Social Networking>Ethnographies

Twitter and Conversation Analysis: Who's Here?

I believe that phone conversations for customer support have been studied quite a bit -- looking for phrases that sound like triggers for anger, avoiding long pauses, and when one party overtakes a phone conversation, it's relatively easy to detect when that's happening. But with Twitter, you could have long pauses intentionally as asynchronous, IM-like conversations happen when someone gets up from their desk and returns after a business meeting, for example. Neither party is angry about that long pause, it's just an understood agreement in the Twitter medium that you may or may not be immediately responsive. How does that time factor change the 'agreement' for a support exchange?

Gentle, Anne. Just Write Click (2009). Articles>Collaboration>Social Networking>Help

Why People Twitter - In One Word

The other day I sat down to write something about Twitter. I struggled with my thoughts, threw some words down, and came up with a question: 'Why are you twittering?' The responses were significant. The most popular reasons I received: People and Information.

Harres, Victoria. Social Media Today (2009). Articles>Collaboration>Social Networking

How to Incorporate Twitter into Your Presentation

I’m growing tired of presentations that are little more than lectures, so I’m going to experiment with more user-led techniques like this. Unfortunately, available wi fi at chapter meetings or conferences with participants who have computers or mobile data devices is pretty rare. But if you do have the opportunity, definitely try incorporating Twitter, even if only for Q&A at the end of your presentation.

Johnson, Tom H. I'd Rather Be Writing (2009). Articles>Presentations>Collaboration>Social Networking

Professional Online Networks: The Bridge to Business and Information 

The world is a village – a village with nearly seven billion inhabitants, to be exact. Through modern travel and electronic means of communication, we’ve come closer to our friends and colleagues all over the globe. There’s no serious reason keeping us from working for customers in other countries, cooperating with partners on other continents, sharing information with peers from all around, networking with all the people we have met along our path during our entire professional and social life, something, that has lately become more popular than ever.

Starkmann, Angela. TC World (2009). Articles>Collaboration>Online>Social Networking

Crowdsourcing: Five Reasons It's Not Just For Startups Any More 

While Internet startups have had considerable success with crowdsourcing over the last few years, including with its more serious cousin peer production, it's only recently that they've focused on creating the tools and communities that can be readily consumed by enterprises.

Hinchcliffe, Dion. ebiz (2009). Articles>Collaboration>Online>Social Networking