Every other team meeting, three team members get 30 minutes each to talk about projects they are working on, and they get to demonstrate some of the cool things they are integrating into the project. As a team, we look at the project and both learn from what they’ve done, and make suggestions on how they might improve the project.
In our design review sessions, a couple of members from our eight-person team share what they’re working on and ask questions about challenges they’re facing. We provide feedback and critique their project. If you’ve ever participated in a creative writing group, the design review works similarly. Team members use common sense and experience to guide their questions and reviews. Somewhat in contrast to a creative writing group, though, you don’t have to bring a finished piece to share.
When did marketing become the Evil Empire? Why is it that marketers are seen as crass manipulators, battling to the death with their pure-hearted UX counterparts? What if you're trying to do both, and doing it for the good of your users?
Manufacturing, distribution, marketing, sales, customer contact – all of that is supremely manageable by a very small team. In the traditional model, you have this big corporation where the creative department is in the back, and they’re those wacky people with the Tabasco ties and chattering teeth in their cubicle, and everybody is a little afraid of them because they’re so “wild.” The rest of the company is the marketing, production, distribution, all of that. Well, our idea was that the little creative team could do everything.
Give 3 designers 4 weeks to create multiple conceptual designs for 8 features and what do you get? If they are team of innovative designers you might get the designs and a new process. If they are a team of committed designers you might get the designs and an improved collaboration. We were lucky. We got all three.