Stakeholders with business, design, and technology viewpoints can pull products in different design directions—sometimes without knowing how the design work fits into an overall strategy. This can leave stakeholders feeling lost and unhappy. Creating a focus around design goals and asking and answering the hard design questions as a team is an effective way of coalescing a team around one design direction. At the same time, it can create a more optimal and fun working environment.
You’ve probably heard the saying “too many cooks spoil the broth.” It implies that having lots of people involved in the production of any one outcome isn’t a good thing. The same can be said for managing large websites. In fact, “too many authors spoil the content” is a much more pertinent issue in today’s digital world. Unfortunately it’s one that’s hard to escape.