http://tc.eserver.org/dir/Articles/Collaboration/Branding A listing of the most recently indexed works about Articles and Collaboration and Branding in the field of technical communication. en-us Copyright (c) 2005-10 by the EServer. All rights reserved. tclib-editorial@eserver.org (TC Library Editorial Board) webmaster@eserver.org (Geoffrey Sauer) http://tc.eserver.org/images/newlogo.gif http://tc.eserver.org/dir/Articles/Collaboration/Branding http://tc.eserver.org/32195.html http://tc.eserver.org/32195.html Spend enough time among the ranks of corporate culture and you are likely to hear many common catch-phrases like 'branding' and 'market differentiation.' These conceptual ideas can seem like mere marketing dogma reserved for abstract thinkers alone. Yet the savvy career-minded professional should turn a keen eye on these notions with a plan to incorporate a few basic principals into their annual objectives. Employing a few strategies for personal branding can help managers foster greater enthusiasm from their teams and provide the basic framework to help promote a positive self-image within an organization.