A directory of resources inthe field of technical communication.

Articles>Business Communication>Rhetoric>Business Case


About this Site | Advanced Search | Localization | Site Maps

 

1.
#27825

Why Do Business Cases Fail? What Can You Do About It?

A business case may predict excellent results yet still fail to 'make the case.' We see project managers, IT directors, sales people, and others who have just had the painful experience: they predicted great cash flow, high ROI, and short payback - and still got a thumbs down from top management.

Solution Matrix (2006). Articles>Business Communication>Rhetoric>Business Case